The Challenge
Groupe Oui Care is France's leading personal services group with 15 brands across wellness and daily living. You'll own paid acquisition strategy for O2, their flagship brand, driving ROAS and scaling customer acquisition across META with real budget responsibility.
Your Mission
Audit current META campaigns, establish baseline ROAS/CPA metrics, and deliver optimization recommendations
Establish clear reporting cadence and KPI dashboards with media agencies
Map all acquisition levers (paid social, affiliation, email) and identify quick-win optimization opportunities
Lead 2-3 A/B tests on underperforming META audiences or creative angles
Improve META ROAS by 15-25% through systematic audience and creative optimization
Launch and validate 2 new acquisition channels beyond paid social (affiliation or email sequences)
Build repeatable test & learn framework with weekly performance reviews and monthly strategic recommendations
Reduce CPA by 10-15% while maintaining or growing total acquisition volume
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per euro spent on META campaigns; target continuous monthly improvement.
CPA (Cost Per Acquisition)
Monitor cost to acquire a paying customer; optimize downward while scaling volume.
CPL (Cost Per Lead)
For funnel visibility; track lead quality and conversion-to-customer rates by source.
Acquisition Volume & LTV
Balance growth in customer acquisition with unit economics; ensure sustainable growth.
Tools & Stack
Your Team
Your Manager
Responsable Digital et Marketing Transversal
Current Team
Marketing, data, and creative teams; external media agencies and affiliate partners
Backfill for replacement headcount
The Package
Salary
€35K-€45K base
Remote
On-site in Le Mans with up to 2 days WFH per week
Benefits & Perks
Company Intelligence
Groupe Oui Care is France's leading personal services and wellness group, uniting 15 expert brands focused on helping people live better across all life stages. Recently became a B-Corp certified company with a strong mission-driven culture built on trust, care for others, excellence, and teamwork.
Culture
Mission-driven, test & learn mentality, collaborative, performance-oriented
Is This Role For You?
- You've managed META Ads budgets at scale and can read performance data like a native speaker
- You love the chase—optimizing ROAS/CPA is genuinely satisfying to you, not a chore
- You're comfortable pushing back on agencies and partners with data; you challenge the status quo
- You thrive in fast-moving, test-heavy environments where iteration beats perfection
- You need remote flexibility beyond 2 days/week or can't relocate to Le Mans
- You're stronger on strategy than execution; this role is hands-on day-to-day optimization
- You're allergic to reporting, KPIs, and data—this is a metrics-first role
Interview Process
Phone Screening
Discuss META Ads experience, past ROAS improvements, and how you approach agency management.
Case Study / Live Test
Likely to review a sample campaign brief and discuss optimization strategy or present a past case.
Manager Interview
Conversation with Responsable Digital on team fit, collaboration style, and strategic priorities.
Final Round
May include meet with broader team or HR; confirm culture fit and logistics.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.