The Challenge
DoorDash is building its first marketing team in Mexico City and needs a paid search specialist to scale SMB merchant acquisition across the US and Canada. You'll manage multi-million dollar budgets, partner directly with Google and Microsoft, and be a founding member of a rapidly expanding B2B growth operation.
Your Mission
Audit and optimize existing Google Ads and Microsoft Ads accounts across US/Canada for performance efficiency; establish baseline metrics and identify quick wins to reduce CPA by 10-15%
Build comprehensive keyword strategy and query mining framework aligned to B2B merchant acquisition goals; document UTM governance and attribution setup
Design and launch initial experimentation roadmap with 3-4 prioritized tests (bidding, creative, automation) with success criteria and weekly tracking
Establish weekly performance reporting cadence with cross-functional stakeholders; surface top 3 risks and growth opportunities to manager
Scale Performance Max campaigns across both markets; achieve target ROAS and CPA thresholds while maintaining MQL and conversion quality metrics
Lead 8-10 structured experiments with documented learnings; implement top 3 winning tests into production and measure incremental impact
Build predictive budget pacing model using SQL/Sheets to reduce wasted spend and improve daily performance monitoring; automate weekly reporting
Partner with Google and Microsoft to test and deploy 2+ new platform features; train team on new tools and establish best practice playbooks
KPIs You'll Own
Cost Per Acquisition (CPA)
Track efficiency of paid search spend; target reduction of 10-15% within 90 days through optimization and testing.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent across all paid search channels; key driver of budget allocation decisions.
Marketing Qualified Leads (MQL)
Volume and quality of leads generated from paid search; balance quantity with conversion potential.
Cost Per Lead (CPL)
Efficiency metric for lead generation programs; monitor weekly and adjust bid strategy to maintain targets.
Cost Per Click (CPC)
Average cost of each click from ads; use for competitive benchmarking and channel performance comparison.
Lifetime Value (LTV)
Total revenue generated from acquired customers; essential for determining acceptable acquisition costs.
Tools & Stack
Your Team
Your Manager
Manager, B2B Performance Marketing (Mexico City-based)
Current Team
Small, performance-focused B2B Marketing team supporting Restaurants (Rx), New Verticals (Alcohol, Flowers), and emerging business lines
New role; founding marketing hire in Mexico City office
The Package
Salary
$85K-$120K base
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
DoorDash is a leading on-demand delivery platform expanding aggressively into B2B merchant services. The company is building a dedicated B2B Growth team to acquire and scale SMB merchants across multiple verticals (restaurants, alcohol, flowers, etc.) in North America. Mexico City marks a new geographic expansion for DoorDash's marketing operations.
Customers
SMB merchants in US, Canada, and Mexico; restaurants, alcohol retailers, flower shops
Culture
Performance-driven, data-focused, collaborative with tech partners; rapidly expanding with founder-level impact opportunities
Is This Role For You?
- You've spent 4+ years hands-on optimizing Google Ads and Microsoft Ads accounts (agency or in-house) and can speak fluently about keyword strategy, bid optimization, and CPA reduction
- You're obsessed with data: you write SQL, pivot tables feel like home, and you can translate performance chaos into clear stakeholder narratives
- You thrive on experimentation and can design, launch, and document learnings from structured tests with defined success criteria
- You want founding-team impact: be the first marketing hire in a new office, shape the B2B playbook, and grow with the team as it scales
- You're comfortable with ambiguity and comfortable with direct accountability—you own the full funnel from keyword to CPA
- You need remote flexibility—this is on-site in Mexico City with no hybrid option mentioned
- You're looking for hands-off management or agency support; you'll be solo running multi-million dollar budgets with minimal local backup initially
- You're not fluent in English or uncomfortable presenting performance insights to senior stakeholders across multiple business lines
Interview Process
Phone Screening
Initial conversation about paid search background, Google Ads/Microsoft Ads depth, and Mexico City relocation readiness
Technical Case Study
Walk through a real campaign optimization scenario; discuss keyword strategy, bid optimization approach, and experimentation framework
Analytics Deep Dive
Present a performance dashboard or analysis; demonstrate SQL/Sheets proficiency and ability to translate metrics into business recommendations
Manager Interview
Conversation with direct manager about team dynamics, growth expectations, and strategic vision for B2B paid search at DoorDash
Leadership Round (optional)
Brief conversation with B2B Marketing leadership about long-term impact and Mexico City office vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.