The Challenge
ZURU is one of the world's largest toy companies with iconic brands like Bunch O Balloons and Mini Brands. You'll own the France & Benelux market—translating global innovation into local retail dominance across the region's biggest retailers.
Your Mission
Map and align with key retailers (hypermarkets, toy chains) across France, Belgium, Netherlands, and Luxembourg; establish quarterly planning cadence
Audit current e-commerce presence across major platforms; create optimization roadmap for product listings and digital shelf visibility
Launch 2-3 retailer co-marketing initiatives tied to product launches, securing shelf space and in-store promotions
Establish local marketing budget framework tied to sales trends; identify quick wins for Q2 campaign execution
Grow in-store promotional placements by 30%+ across targeted retailers; track via store visit data and retailer feedback
Build regional influencer/ambassador seeding program; launch 3-5 localized campaigns with performance tracking
Establish trade marketing presence; secure coverage in key retail publications and support 2+ major trade shows
Increase online product discoverability and conversion; achieve 15%+ improvement in retailer e-commerce listings quality score
KPIs You'll Own
Retail Shelf Placement & Visibility
Track % of target retailers with dedicated displays, window placements, and in-store promotion activations.
E-commerce Listing Quality Score
Monitor product information completeness, image quality, and description accuracy across retailer platforms.
Regional Sales Growth
Measure revenue lift attributed to marketing initiatives vs. baseline across France/Benelux.
Trade Marketing ROI
Calculate return on retailer co-op spend, influencer campaigns, and promotional activities.
Brand Sentiment & Retailer NPS
Track retailer satisfaction and willingness to expand shelf space via quarterly check-ins and feedback loops.
Tools & Stack
Your Team
Your Manager
Regional Marketing Director or VP Marketing EMEA (implied hierarchy)
Current Team
Sales team (retail partnerships), China/Global marketing team, distributor partners, retailer marketing contacts
New role or backfill unknown—assume backfill/replacement
The Package
Salary
€55K-€75K base
Remote
On-site, Paris (Île-de-France)
Benefits & Perks
Company Intelligence
ZURU, founded in 2003 by EY Entrepreneur of the Year Nick and Mat Mowbray, is one of the world's largest toy companies with global brands like Bunch O Balloons, Mini Brands, and XSHOT. The company operates across 30+ international locations with 5,000+ employees, spanning Toys, Tech, and modern FMCG brands.
Founded
2003
Team Size
5000
Customers
Retailers (hypermarkets, toy chains), distributors across Europe
Culture
Mission-driven, disruptive innovation focus, entrepreneurial mindset, fast-paced consumer products environment
Is This Role For You?
- You have 3-5 years in consumer/brand marketing, ideally in Retail, Toys, Fashion, or fast-moving consumer categories
- You're excited by toys and collectibles—not just seeing them as products, but understanding play culture and kids' trends
- You're comfortable juggling retailer relationships, e-commerce optimization, and localized campaigns simultaneously
- You love data-driven decision-making but also trust your instincts on what works in-market; you visit stores, talk to retailers, and iterate quickly
- You need remote flexibility or are unwilling to work on-site in Paris full-time
- You're uncomfortable with the pace of fast-moving consumer goods—expect rapid product launches and shifting retailer demands
- You lack hands-on retail or B2B marketing experience; this role is about real-world trade execution, not just brand campaigns
Interview Process
Initial Screen
Recruiter call to discuss background, regional market knowledge, and retailer marketing experience (30 min)
Marketing Director Interview
Deep dive into strategy mindset, past campaign examples, and how you'd approach France/Benelux market entry (45 min)
Case Study / Scenario
Real-world exercise: given a ZURU product launch, outline your 90-day marketing & retail activation plan (take-home or live)
Team Fit Round
Conversation with Sales or Regional lead to assess collaboration style and understanding of trade dynamics (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.