The Challenge
BNP Paribas Real Estate is a €4B+ international real estate powerhouse operating across 23 countries. You'll own the full marketing-to-sales funnel for commercial real estate advisory in Lille—from content creation and lead nurturing to field prospecting and deal closing.
Your Mission
Launch 20+ property listings across bnppre.fr and partner portals with optimized visuals, descriptions, and SEO
Produce 8-12 immersive property videos and virtual tours for key development projects
Build and segment customer database for 3+ targeted email campaigns (track open/click rates)
Establish weekly social media cadence (LinkedIn, Instagram): design 2-3 visuals + posts per week
Execute 50+ outbound prospecting calls/visits; convert 5+ qualified leads into client meetings
Own end-to-end campaign lifecycle: design → execution → reporting for 2 major marketing initiatives
Grow qualified leads database by 200+ contacts; maintain 15%+ email engagement rate
Develop and present quarterly performance dashboard: pipeline value, conversion rates, content ROI
KPIs You'll Own
Leads Generated & Qualified
Number of new prospects identified, contacted, and qualified for sales follow-up each month.
Email Campaign Performance
Open rate, click-through rate, and conversion rate for marketing campaigns; target 20%+ open, 5%+ CTR.
Content Output & Engagement
Monthly social media posts, video production count, and engagement metrics (likes, shares, comments).
Listing Velocity
Time from property onboarding to live listing; track quality score (completeness, visuals, SEO).
Tools & Stack
Your Team
Your Manager
Marketing Manager, RĂ©gion + 2 Commercial Directors (Transaction team)
Current Team
17-person Transaction team in Lille; you'll be embedded in Advisory department
New alternance role; backfill or growth hire unclear
The Package
Salary
€750-€950/month
Remote
On-site, Lille (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
BNP Paribas Real Estate is a top-tier international real estate services firm with €4B+ in assets under management. Operating across 23 countries (Europe, Middle East, Asia), they deliver end-to-end advisory, property management, transactions, and expertise for major investors and public entities. Lille Advisory team is growing and seeking talent.
Team Size
4000
Customers
Institutional investors, developers, public authorities, multinational corporations
Culture
Collaborative, results-driven, project-focused; emphasis on autonomy and ownership as year progresses
Is This Role For You?
- You're fluent in French and English; comfortable jumping into a French-speaking B2B environment
- You love content creation (video, visual design, copywriting) AND the thrill of closing deals
- You're enrolled in a Master's program (Commerce, Real Estate, Business, or equivalent) with flexibility for alternance schedule
- You want hands-on exposure to commercial real estate—a €3T+ global asset class—without the desk-jockey grind
- You need 100% remote or flexible hours; this is on-site Lille, full-time alternance
- You're purely a marketer with zero sales appetite; this role pivots commercial mid-year
- You can't commit to a structured alternance schedule (school + work blocks); BNP expects consistency
Interview Process
Initial screening
Phone/video call with HR or Marketing Manager; verify alternance enrollment, French fluency, portfolio (if any)
Case study or writing test
Create a short property listing, social media post, or pitch email; assess marketing chops and commercial instinct
Panel interview
Meet Marketing Manager + one Commercial Director; discuss projects, autonomy, growth mindset, real estate interest
Final approval
HR finalizes alternance contract, start date (Sep 2026), and internship agreement with your school
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.