The Challenge
WPP Media is WPP's AI-driven media operating unit where you'll drive digital investment strategy across Latin America's largest market. You'll own media negotiations, publisher integrations, and revenue targets while positioning WPP's open intelligence platform as the competitive advantage.
Your Mission
Map existing publisher relationships and identify top 5 negotiation opportunities for rate/rebate improvements
Establish baseline media investment benchmarks across TikTok, Google, Meta, and programmatic channels in Mexico City market
Build alignment with internal solutions teams (CTV, OOH, programmatic) to create integrated account go-to-market approach
Deliver first revenue target (specific % of annual goal) through new publisher partnerships or rate renegotiations
Negotiate and close 3+ publisher rate agreements with documented ROI/rebate improvements of 15%+
Integrate 2-3 new programmatic marketplace partners into WPP Open platform, tracking adoption metrics
Lead 5+ client pitches that bundle internal solutions (programmatic + CTV + OOH), hitting 40%+ close rate
Establish responsible investment framework (RIF) as pitch differentiator, securing 2+ new client commitments
KPIs You'll Own
Media Investment Revenue
Total revenue generated through negotiated rates, rebates, and new publisher partnerships against annual target.
Negotiated Rebate Rate
Average rebate percentage secured in publisher agreements compared to market benchmarks.
Publisher Integration Velocity
Number of new programmatic marketplace partners integrated into WPP Open per quarter.
Integrated Solution Pitch Win Rate
Percentage of pitches that include internal solutions (CTV/OOH/programmatic) that close.
Client Responsible Investment Adoption
Number of clients adopting RIF framework and associated media spend volume.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP of Sales or Media Investment Division Head
Current Team
Internal solutions teams (CTV, OOH, programmatic account teams); media relations and publisher contacts
New growth role to scale media investment revenue in Mexico City
The Package
Salary
$120K-$160K base
Variable
Likely commission/bonus tied to revenue targets (estimated 20-30% of base)
Remote
On-site in Mexico City; hybrid work structure implied
Benefits & Perks
Company Intelligence
WPP Media is the AI-driven media operating unit of WPP, a creative transformation company trusted by the world's leading brands. The division brings media, data, and partnerships together through WPP Open, an agentic marketing platform that delivers creative personalization at scale and transparent media investment ROI tracking.
Customers
Global leading brands across multiple verticals
Culture
Values-driven culture emphasizing extraordinary leadership through creativity, open trust-based environments, and optimistic growth mindset. Heavy emphasis on collaboration, in-office events, and celebrating wins.
Is This Role For You?
- You've negotiated media rates or publisher deals—you know how to extract value and build relationships that stick
- Programmatic, performance marketing, or retail media platforms are second language; you can navigate Google, Meta, TikTok, CTV complexity
- You thrive in growth roles with clear revenue targets and want to prove you can scale investment strategy in a top-tier agency
- You're bilingual (Spanish/English) or comfortable in Mexico City and want to establish yourself as a market leader
- You see media investment as a data-driven competitive advantage, not a commodity play
- You're looking for remote flexibility—this is on-site in Mexico City with a hybrid structure
- You're uncomfortable with revenue pressure and don't want KPIs tied to deal flow and client wins
- You lack hands-on negotiation experience or have only worked in analytics/reporting roles without closing responsibility
- You don't speak Spanish or aren't willing to relocate to/work in Mexico City
Interview Process
Screening Call
Initial alignment on media investment experience, negotiation track record, and Mexico City familiarity
Case Study/Deal Walkthrough
You'll walk through a recent negotiation or publisher partnership you led—metrics, strategy, outcome
Manager Interview
Deep dive on revenue targets, team collaboration with internal solutions teams, and WPP Open platform vision
Panel/Stakeholder Round
Meet with Sales, Account Management, and potentially a major client to assess cultural fit and collaborative approach
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.