The Challenge
Weblib is a French software platform helping 70+ countries digitize retail, hospitality, and healthcare—and they're ready to scale. You'll own the entire B2B marketing strategy across France, Germany, and the Middle East, turning ambitious growth plans into qualified leads and a killer partner program.
Your Mission
Map current marketing stack and audit lead generation performance across all three markets
Launch first high-impact inbound campaign (content + SEO/SEM blend) targeting key verticals
Design and activate initial channel partner program with clear engagement KPIs
Establish marketing-to-sales alignment and define weekly lead quality/volume metrics
Deliver 25-40% increase in qualified pipeline contribution vs. baseline (France + Germany priority)
Build and execute 2-3 major partner activation campaigns (webinars, certifications, events)
Refresh brand platform and deploy cohesive messaging across web, paid, and content
Structure CRM data integration and establish predictive lead scoring model
KPIs You'll Own
Monthly Qualified Leads (MQL)
Track inbound + outbound pipeline contribution by market and campaign source.
Channel Partner Engagement Score
Measure partner activation via webinar attendance, certification completion, and deal influence.
CAC by Channel & Market
Monitor cost-per-acquisition across paid, organic, events, and partner channels.
Content ROI & Conversion Rates
Track whitepaper downloads, webinar registrations, and downstream sales velocity.
Brand Awareness Lift
Quarterly survey or share-of-voice tracking in target verticals across markets.
Tools & Stack
Your Team
Your Manager
Leadership/Founder (direct reporting to decision-makers)
Current Team
Likely small core marketing team; you'll coordinate with Channel, Sales, and Product
Strategic new role; building out the marketing function internationally
The Package
Salary
€55K-€75K base
Remote
On-site, Paris (Île-de-France)
Benefits & Perks
Company Intelligence
Weblib is a French enterprise software platform founded in 2009 that powers digital transformation for retail, hospitality, healthcare, transport, and education globally. With a presence in France, Germany, and the Middle East, they've acquired Urban Koncept (2017) and Ucopia (2019) and are scaling aggressively across 70+ countries.
Founded
2009
Customers
70+ countries; enterprise verticals (retail, hospitality, healthcare, transport, education)
Culture
Growth-driven, strategic, execution-focused; direct access to founders and C-suite
Is This Role For You?
- You've built and scaled B2B marketing strategies (inbound + outbound) across multiple regions or segments
- You think like a marketer but operate like a founder—comfortable owning targets and moving fast
- You have real experience with channel/partner marketing and can design programs that actually drive deals
- You're fluent in marketing ops, analytics, and can tie campaigns directly to pipeline and revenue
- You need a large, structured marketing team reporting to you—this is scrappy early-stage building
- You're uncomfortable with on-site daily presence in Paris or travel across France, Germany, and Middle East
- You prefer specialist roles (e.g., content-only, paid-only) over full-stack strategic ownership
Interview Process
Initial conversation
Likely with CEO or Head of Sales—expect discussion of market strategy and past growth projects
Deep-dive marketing strategy
Walk through your approach to B2B lead generation, channel partnerships, and multi-market rollout
Case study or framework
Potential ask: How would you audit and optimize their current marketing engine?
Final round with leadership
Alignment on vision, execution speed, and team dynamics
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.