The Challenge
Vitru is Brazil's largest private distance learning institution, now scaling new acquisition channels like live streams and WhatsApp. You'll own the analytics and optimization of these emerging funnels to drive revenue growth and lower CAC across the entire student acquisition engine.
Your Mission
Map and analyze the full funnel performance (awareness → conversion) for live streams and WhatsApp channels, establishing baseline metrics
Develop conversion optimization framework and identify top 3 quick wins to reduce CPL or improve lead quality
Build stakeholder alignment across Marketing, Sales, Call Center, and Academic teams with weekly KPI reporting
Create first playbook documenting channel performance, learnings, and replication roadmap
Scale 2-3 new acquisition channels, hitting revenue targets while maintaining or improving CAC efficiency
Design and execute 8+ A/B tests on conversion funnels, with documented learnings and growth methodology framework
Build predictive LTV models per channel and student cohort to inform budget allocation
Consolidate growth insights into repeatable processes and training for the broader marketing team
KPIs You'll Own
CAC (Customer Acquisition Cost)
Total acquisition spend divided by new students, tracked by channel and cohort
CPL (Cost Per Lead)
Campaign spend divided by qualified leads, monitored for each new channel
Conversion Rate by Stage
Percentage of users moving from awareness → lead → student, segmented by channel
LTV (Lifetime Value)
Total revenue per student cohort vs. acquisition cost to measure channel profitability
Lead Quality Score
Percentage of leads that convert to paid students, indicating funnel efficiency
Tools & Stack
Your Team
Your Manager
Growth or Marketing Director (not specified)
Current Team
Cross-functional: Marketing, Sales, Call Center, Academic, Data, IT, and external agencies
New role or backfill to expand channel optimization capacity
The Package
Salary
R$70K-R$95K
Remote
On-site in Itaim Bibi, São Paulo. Hours: Mon-Fri, 9am-7pm
Benefits & Perks
Company Intelligence
Vitru Educação is Brazil's largest private distance learning institution and a national reference for in-person education, operating through brands Unicesumar and Uniasselvi. The company focuses on making education accessible at scale while maintaining teaching excellence and social responsibility.
Customers
Thousands of students across distance and in-person programs
Culture
Knowledge-driven, growth-focused, values learning as lifestyle, collaborative across departments
Is This Role For You?
- You've built or optimized conversion funnels for infoproducts, online courses, or education platforms
- You're fluent in growth metrics (CAC, LTV, ROI, conversion rates) and can spot leaks in the funnel
- You thrive in cross-functional environments and can translate data into action for Sales, Marketing, and Product teams
- You want to own new channel experiments end-to-end and see the impact on revenue
- You need remote flexibility—this is 100% on-site in São Paulo
- You prefer deep technical roles (engineering, data science) over strategy and analytics
- You don't have direct experience with education, online courses, or high-volume funnel optimization
Interview Process
Initial screening
Recruiter call to confirm background in edtech/infoproducts and funnel analytics
Case study or portfolio review
Walk through a past channel optimization project: metrics, experiments, results
Cross-functional panel
Meet with Marketing lead and possibly Sales/Data stakeholders; discuss collaboration style and CAC optimization approach
Final conversation with leadership
Align on growth priorities and expectations for the first 90 days
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.