The Challenge
The Weather Company reaches 360M+ monthly users and is undergoing major organizational transformation. You'll own the entire subscription growth engine—from go-to-market strategy through retention—across web, mobile, and apps, building out bundled offerings in a competitive media landscape.
Your Mission
Map current subscription funnel metrics (DAU, MAU, conversion rates, ARPU) and identify top 3 optimization opportunities
Define and document the subscription value proposition, messaging architecture, and positioning for primary audience segments
Establish stakeholder alignment on subscription growth strategy with Product, Engineering, and Leadership; secure roadmap commitments
Launch or optimize A/B testing framework across acquisition, activation, and retention channels
Execute full go-to-market launch for at least one new subscription product or major pricing/packaging update
Increase subscriber conversion rate by 15-25% through funnel optimization and messaging testing
Develop and implement retention playbook targeting churn reduction on key cohorts (target: 5-10% improvement in month-2 retention)
Build competitive analysis and market opportunity assessment; influence product roadmap with data-driven subscription feature recommendations
KPIs You'll Own
New Subscriber Acquisition Cost (CAC)
Track blended CAC across all channels; optimize to hit unit economics targets.
Conversion Rate (Funnel)
Monitor conversion at each step: prospect → trial → paid; segment by channel and device.
Monthly/Annual Recurring Revenue (MRR/ARR)
Primary north star; track growth month-over-month and cohort lifetime value.
Churn Rate & Retention Cohorts
Measure month-1, month-3, month-12 retention by acquisition channel and segment.
ARPU (Average Revenue Per User)
Track by segment, pricing tier, and bundle; identify upsell/cross-sell opportunities.
DAU/MAU & Engagement
Correlation with subscriber retention and willingness to upgrade.
Tools & Stack
Your Team
Your Manager
Chief Product Officer or VP Growth
Current Team
Cross-functional: Product, Engineering, Design, Analytics; likely 3-5 direct reports managing marketing channels, messaging, and ops
Backfill or new creation (context suggests backfill due to transformation)
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% annual bonus tied to subscriber/revenue growth targets
Equity
Possible stock options depending on company structure
Remote
On-site, New York, NY. Full-time.
Benefits & Perks
Company Intelligence
The Weather Company is the world's leading weather intelligence provider, serving 360M+ monthly users via weather.com and Weather Underground. They combine advanced weather data, AI, and media solutions for enterprises and consumers, helping people and businesses make weather-informed decisions at scale.
Customers
360M+ monthly active users; 100+ enterprise clients
Culture
Fast-moving, transforming organization. Values clarity in ambiguity, speed of execution, and data-driven decision-making.
Is This Role For You?
- You've led subscription growth at B2C media, publishing, or digital products (3+ years as growth lead or product marketing leader)
- You understand iOS and Google Play ecosystems deeply—pricing tiers, bundling, trials, and subscription mechanics
- You're obsessive about metrics (DAU, MAU, LTV, CAC, retention cohorts) and can tell stories with data
- You thrive bridging Product and Marketing, influencing roadmaps with market insights and user feedback
- You've successfully launched new subscription products or pricing changes and optimized funnels through rigorous testing
- You've never worked on subscription products; this isn't an entry point to subscriptions
- You're a creative/brand person first; this role is quantitative and product-driven
- You need remote flexibility; this is on-site in NYC
- You're uncomfortable navigating ambiguity and change; the company is in transformation
Interview Process
Recruiter Screen
30 min. Background on subscription experience, relevant case studies, and expectations for the role.
Hiring Manager Deep Dive
60 min with VP Growth or CPO. Discuss growth strategy, product collaboration, and approach to funnel optimization.
Case Study / Work Sample
Likely: present a subscription go-to-market plan or funnel optimization strategy in writing or in a follow-up presentation.
Stakeholder Panel
30-45 min with Product, Engineering, and possibly Analytics leads. Assess collaboration and product mindset.
Executive Round
30 min with leadership (possible CMO/COO). Culture fit, vision alignment, and appetite for transformation.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.