The Challenge
HALO Trust USA removes landmines from 20+ countries and needs to scale digital fundraising to fuel growth. You'll build the digital engine that converts strangers into recurring donors-thinking like a growth marketer but for mission impact.
Your Mission
Audit existing digital channels (email, paid ads, social) and identify quick wins to increase donor acquisition costs efficiency by 15%
Launch first data-driven donor segmentation strategy and create 3-4 targeted acquisition campaigns across email and paid channels
Establish baseline KPIs for donor LTV, conversion rates by channel, and newsletter engagement; implement tracking in analytics platform
Build relationships with internal stakeholders (Philanthropy team, Communications, Country Program Officers) and document decision-making workflows
Grow newsletter subscriber base by 40% and track engagement metrics to identify high-intent donor segments
Achieve 25%+ improvement in paid ad ROI through audience testing, creative iteration, and conversion funnel optimization
Develop and execute regular giving acquisition strategy with clear propositions and conversion journeys; target 20% increase in new recurring donors
Create quarterly performance reports with actionable insights on donor segmentation, channel performance, and recommendations for strategic pivot
KPIs You'll Own
Donor Acquisition Cost (DAC)
Track cost per new donor by channel and work to reduce DAC while maintaining quality long-term donor retention.
Conversion Rate by Channel
Monitor email, paid ads, and organic social conversion rates to identify highest-performing acquisition channels.
Lifetime Value (LTV) of Regular Givers
Measure average revenue per recurring donor over time to validate that new acquisition is building sustainable revenue.
Campaign ROI
Calculate return on investment for each digital campaign to optimize budget allocation and prove campaign effectiveness.
Newsletter Engagement & Growth
Track open rates, click-through rates, and monthly subscriber growth to fuel ongoing donor communication and upsell.
Tools & Stack
Your Team
Your Manager
Senior Manager, Annual Giving & Campaigns (Philanthropy)
Current Team
Developer IT/Communications (direct report); Philanthropy team, Communications Officer, Country Program Officers
New role to scale digital fundraising efforts
The Package
Salary
$65K-$85K base
Remote
On-site in Washington, DC; hybrid potential discussed
Benefits & Perks
Company Intelligence
HALO Trust USA is a 501(c)(3) nonprofit specializing in landmine and explosive remnants of war removal. Operating across 20+ countries with 7,000+ employees, HALO works with governments, international agencies, foundations, and private donors to support post-conflict communities.
Culture
Mission-driven, collaborative, results-oriented
Is This Role For You?
- You've driven donor/supporter acquisition in political campaigns or charitable fundraising and can prove ROI with data
- You're fluent in digital channels (email, paid ads, social) and know how to test, analyze, and iterate quickly
- You love building funnels and conversion journeys-not just pushing campaigns, but designing experiences that convert
- You're energized by mission-driven work and want your marketing skills to fund real-world impact overseas
- You have 7+ years marketing experience with strong copywriting and analytical chops
- You need full remote work-this role is on-site in DC with hybrid as a stretch
- You're uncomfortable reporting to a non-marketing stakeholder (Philanthropy team) or working cross-functionally
- You don't have direct experience with donor/fundraising acquisition or similar B2C conversion marketing
Interview Process
Phone Screen
Hiring manager screens for relevant fundraising/political campaign background and digital marketing fundamentals
Portfolio/Case Study Deep Dive
Present 1-2 campaigns you've led: strategy, channels, metrics, results, and lessons learned
In-Person Interview
Meet with Senior Manager and Philanthropy team; discuss HALO's mission fit, collaboration style, and specific donor acquisition strategy ideas
References & Offer
Check references from prior managers/stakeholders; offer contingent on background check
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.