Sr. Growth Marketing Manager

Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.

We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.

About The Team/role

Checkr is hiring a Senior Growth Marketing Manager to drive pipeline and self-serve revenue growth for our Truework business. This role will report to Checkr’s Sr. Director of Growth Marketing and will be instrumental in shaping and scaling acquisition, onboarding, and retention through web-led acquisition, product-led activation, and lifecycle engagement. This role will be the bridge between Marketing and Product, driving growth through experimentation across the entire user journey.

The ideal candidate will have a generalist growth marketing background and is comfortable leading complex, high-priority initiatives that don’t have an established playbook. You’ll operate with high autonomy, build strong cross-functional partnerships (Product, PMM, Sales, Brand/Creative, RevOps, Data, Web/Eng), and deliver measurable impact against company KPIs.

What You’ll Do

• Growth Strategy: Define and execute a growth strategy centered on self serve acquisition, activation, and retention.
• Experimentation: Partner deeply with Product to design, launch, and analyze A/B tests across the marketing site and product onboarding flows. You will be responsible for identifying friction points and running experiments to improve self-serve conversion.
• Own the Lifecycle Journey: Develop and scale automated programs to drive user activation, feature adoption, and long-term retention across all stages of a user’s journey.
• Conversion Rate and Funnel Optimization: Oversee website optimization, and partner closely with Product and Design to optimize self-serve (PLG) signup and onboarding experience.
• SEO and AEO: Lead SEO and AEO strategy, identifying key content and technical gaps and opportunities for improvement.

• 6+ years experience in digital/growth marketing, ideally in high-growth B2B tech environments. Experience working in a business with a PLG/self-serve acquisition funnel is strongly preferred.
• Proven track record of partnering directly with Product and Engineering teams to ship growth experiments and product improvements.
• A creative, test and learn mindset, particularly when it comes to testing cutting edge AI solutions and tools.
• Strong analytical skills and a data-driven approach to decision-making.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics).
• A desire to constantly improve and zero patience for inefficiency.
• Self starter: go-getter attitude who likes to get things done on their own initiative.

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental and vision coverage
• Unlimited PTO policy
• Monthly wellness stipend

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

On-target Earnings OR Base Salary range (San Francisco, CA)

$158,000 - $186,000 USD

On-target Earnings OR Base Salary range (Denver, CO)

$133,000 - $157,000 USD

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, Nashville, TN, and Santiago, Chile. Individuals are expected to work from the office 3 days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.

Equal Employment Opportunities at Checkr

Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

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