The Challenge
TED spreads ideas that spark imagination and catalyze impact. You'll own the strategy and execution of audience growth campaigns across newsletters, events, digital platforms, and community offerings-driving discovery and deepening engagement for one of the world's most influential idea platforms.
Your Mission
Audit current audience channels (newsletters, TED.com, social, events) and establish baseline growth metrics and engagement KPIs
Develop and launch one major organic audience acquisition campaign (SEO/SEM or community-forward tactic) targeting new user discovery
Build audience personas using behavioral data, survey feedback, and competitive insights to inform targeting across all channels
Establish cross-functional reporting structure with Product/Tech teams to track engagement, loyalty, and participation metrics
Execute full-funnel acquisition strategy across email, web, and social that demonstrates 20%+ growth in top-of-funnel audience
Optimize and scale highest-performing acquisition channels based on 3+ months of performance data and A/B testing
Develop systemized approach to audience data organization that enables better segmentation and long-term engagement cultivation
Lead team through at least 2 major campaign cycles with documented learnings that inform retention and loyalty strategy
KPIs You'll Own
Top-of-Funnel Growth Rate
Month-over-month growth % across TED.com, newsletters, events, and digital platforms
Campaign ROAS/Efficiency
Return on ad spend for paid acquisition campaigns across SEM and social channels
Engagement Rate by Channel
Click-through, open, view-through rates tracking audience depth and interaction with TED content
Audience Retention/Loyalty Score
Repeat visit rate, email unsubscribe rate, and active participation metrics in community offerings
Qualified Traffic to Conversion
Percentage of SEO/SEM traffic that converts to newsletter signup, event attendance, or platform registration
Tools & Stack
Your Team
Your Manager
Not specified-likely VP of Marketing or Head of Growth
Current Team
Multi-disciplinary team across media, events, product, and business functions; team size not specified
Appears to be a new or open Manager role; may include direct reports overseeing campaign execution
The Package
Salary
$95K-$130K base
Remote
On-site (New York, NY)
Benefits & Perks
Company Intelligence
TED is a global nonprofit devoted to discovering and spreading ideas that spark imagination and catalyze impact. The organization hosts conferences and produces digital content focused on curiosity, reason, wonder, and the pursuit of knowledge across disciplines and cultures.
Culture
Curiosity-driven, collaborative, cross-functional, data-informed decision-making culture
Is This Role For You?
- You've built and scaled audiences for B2C platforms or media brands using organic + paid acquisition strategies
- You live and breathe data-you translate behavioral insights, engagement metrics, and performance data into strategy
- You thrive in cross-functional environments and can influence without direct authority across product, events, and editorial teams
- You're energized by the mission and want to grow audiences for ideas that matter, not just optimize for vanity metrics
- You need 100% remote flexibility-this is on-site NYC only
- You're uncomfortable with ambiguity; TED's ecosystem is complex with multiple audience types and channels
- You view marketing as purely creative; this role demands equal fluency in data analysis and creative optimization
Interview Process
Phone Screen
Recruiter screen to confirm audience growth experience and mission alignment
Case Study / Portfolio Review
Walk through 1-2 past campaigns with emphasis on strategy, data insights, and results
Hiring Manager Conversation
Deep dive with VP/Head of Growth on cross-functional collaboration, SEO/SEM strategy, and audience data philosophy
Team / Stakeholder Panel
Meet with product, events, and content teams to assess collaboration style and strategic thinking
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.