The Challenge
Taptap Send is the leading cross-border fintech for emerging markets, now scaling across South Asian diaspora communities in the US. You'll own the full growth strategy-from building partnership ecosystems to driving customer acquisition-in a high-growth startup backed by top-tier investors.
Your Mission
Map and qualify 20+ strategic partnership targets across Indian, Pakistani, Bangladeshi, Nepali, and Sri Lankan communities in top US cities
Close 3-5 foundational partnerships (community orgs, ethnic media, cultural associations) and activate first co-marketing campaigns
Build a structured partnership pipeline with deal value, activation timeline, and revenue impact tracking
Launch initial ambassador/influencer network (10-15 community champions) with clear KPIs and engagement cadence
Achieve 500K+ impressions and 50+ qualified partnership activations across the South Asia corridor
Drive $X in partnership-sourced revenue with CAC tracking and optimization across channels
Scale ambassador network to 50+ active community champions with monthly engagement and performance reviews
Develop and execute 3 major localised campaigns (per-community) with cultural relevance testing and A/B learnings
KPIs You'll Own
Customer Acquisition Cost (CAC) by channel
Track cost-per-customer from partnerships, ambassadors, and digital campaigns to identify and scale high-efficiency channels.
Partnership Pipeline Value
Monitor deal count, value, and activation timeline across active partnerships to forecast revenue impact.
Community Ambassador Engagement & Performance
Track activation rate, referrals generated, and retention of ambassador network against monthly KPIs.
Campaign ROAS (Return on Ad Spend)
Measure revenue generated per dollar spent on localised digital and community activation campaigns.
Market Penetration & Whitespace Identification
Monitor competitive activity and identify untapped corridors/communities with highest growth potential.
Tools & Stack
Your Team
Your Manager
Head of South Asia
Current Team
Unknown; you're leading growth for the South Asia corridor
New role to scale South Asia expansion
The Package
Salary
$120K-$160K base
Remote
On-site (New York, NY)
Benefits & Perks
Company Intelligence
Taptap Send is the world's leading cross-border fintech for emerging markets, empowering diaspora communities and enabling money flow across 6 of 7 continents. Founded by Harvard grads and 3-time founders (Segovia acquisition, GiveDirectly, $300M+ revenue), backed by world-class investors, and built by global top performers from Bain, Google, McKinsey, Uber, and beyond.
Founded
2019
Team Size
250
Funding
Multiple rounds from Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda
Customers
Millions of diaspora families across 50+ corridors; focus on underserved remittance markets
Culture
Guided by ownership, impact, humility, and heart-move fast, stay humble, care deeply about mission
Is This Role For You?
- You have an existing network in South Asian diaspora communities (Indian, Pakistani, Bangladeshi, Nepali, Sri Lankan) in US cities
- You've driven growth through partnerships, community activations, or grassroots campaigns-data-driven but scrappy
- You're comfortable in high-growth startup chaos and can build infrastructure while moving fast
- You have 3-5 years of growth marketing or business development experience with proven track record on CAC, retention, and revenue impact
- You speak to diaspora realities: remittance behavior, cultural nuance, and trust-building in immigrant communities
- You need remote flexibility-this role is on-site in New York
- You're unfamiliar with fintech, remittance, or diaspora markets and unwilling to learn fast
- You prefer solo execution over cross-functional ownership; this requires partnership building and stakeholder management
Interview Process
Initial screen
Conversation with recruiter on your background, network in South Asia diaspora, and growth track record
Growth case study
Present a past growth initiative (partnerships, campaigns, or community-driven): metrics, learnings, and what worked
Head of South Asia interview
Deep dive on strategy, partnerships, and your network-expect specific questions on Indian/Pakistani/Bangladeshi communities in US
Final round panel
Meet broader growth and leadership team; discuss alignment on mission, execution speed, and cultural fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.