The Challenge
So Shall We partners with US mid-market founders to drive bottom-line growth with aligned incentives—eliminating the traditional agency model. As Growth Director, you'll architect and own the complete growth engine for key clients, leading a pod that scales businesses through 360° strategy, not just paid media.
Your Mission
Audit and map the current client growth stack (attribution, CRM, analytics) and identify 3-5 immediate optimization opportunities
Build and onboard your multidisciplinary pod (Performance, Creative, CRO specialists) with clear roles and success metrics
Present a comprehensive 360° growth roadmap to the client CEO aligned to their North Star metrics (MER, CAC Payback, LTV)
Launch 2-3 high-impact experiments (funnel optimization, channel reallocation, CRO tests) with tracked results
Deliver measurable bottom-line growth across your client portfolio, demonstrating 15-25% improvement in primary KPI
Establish attribution infrastructure and data intelligence layer that provides 100% transparency on performance across channels
Scale a repeatable test-and-learn framework across the pod, documenting 10+ validated playbooks ready for portfolio rollout
Build deep executive trust with 3-4 client C-suite stakeholders through strategic insights and quarterly business reviews
KPIs You'll Own
MER (Marketing Efficiency Ratio)
Revenue generated per dollar spent on marketing—your primary profit lever.
CAC Payback Period
Months to recover customer acquisition cost—directly tied to your P&L incentive structure.
LTV:CAC Ratio
Lifetime value relative to acquisition cost—measures sustainable growth quality.
Pod Revenue / Pod Cost
Bottom-line profitability of your business unit against fully-loaded team expenses.
Cross-Channel Attribution Accuracy
Percentage of revenue with clear source attribution across acquisition, activation, retention.
Client NPS / Retention
Strategic partnership depth measured by client satisfaction and contract renewal.
Tools & Stack
Your Team
Your Manager
Likely CEO or Head of Client Success at So Shall We
Current Team
You'll build and lead a multidisciplinary pod: Performance Marketing Specialists, Creative Director(s), CRO Analyst, and Data Intelligence role
New role—expanding leadership capacity to scale client portfolio
The Package
Salary
$120K-$160K base USD equivalent (adjusted for Brazil market)
Variable
P&L-based incentive structure tied to your pod's bottom-line profitability and client outcomes
Remote
On-site in Brazil (noted as Brazil but listed location is Buenos Aires, Argentina—clarify with company). Near-native English required.
Benefits & Perks
Company Intelligence
So Shall We is a growth consulting and execution firm that partners with US mid-market founders to drive bottom-line growth. Unlike traditional agencies, they combine strategic consulting with full-stack execution and align incentives so the agency's success is directly tied to client outcomes. Their model eliminates misaligned agency incentives and delivers sustainable, long-term growth.
Customers
US mid-market owners and executives
Culture
Founder-minded, test-and-learn mentality, data-driven decision-making, high autonomy, innovation-focused
Is This Role For You?
- You've led growth teams or been the primary growth leader for a high-performing business (SaaS, e-commerce, or DTC)
- You think like a founder and obsess over bottom-line profit, not vanity metrics
- You're comfortable with full P&L accountability and performance-based compensation models
- You excel at translating complex data into executive-level strategic recommendations
- You're genuinely excited to mentor specialists and build scalable frameworks
- You're a paid media specialist looking to stay in your lane—this role demands 360° strategic ownership
- You prefer traditional employee benefits over incentive-aligned compensation
- You don't have 5+ years of hands-on growth leadership experience (individual contributor growth work won't cut it)
Interview Process
Screening Call
Conversation with hiring manager about your growth philosophy, team leadership experience, and comfort with P&L ownership
Case Study Deep Dive
Walk through a past client or company where you led growth—focus on strategy, data-driven decisions, and business impact
Executive Conversation
Meeting with CEO or senior leadership to assess strategic thinking, communication ability, and cultural fit
Pod Leadership Simulation
Hypothetical scenario: given a client growth audit, design a 90-day roadmap and explain your prioritization logic
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.