The Challenge
Skyline Communications operates globally with DataMiner deployed across 1,500 companies in 125+ countries. They're drowning in marketing data and need someone to turn it into strategic decisions that actually move the needle on growth.
Your Mission
Audit current tracking setup (GA4, pixels, server-side tagging, consent mode) and fix data quality issues
Build and own the core marketing performance dashboard covering paid, organic, email, and social channels
Set up ActiveCampaign workflows and CRM data quality standards; establish clean lead scoring logic
Define KPI framework and testing plan across all digital channels with clear baseline metrics
Develop attribution model that connects marketing activities to actual conversions and revenue impact
Implement structured experimentation framework with incrementality testing for major campaigns
Own and optimize SEA/SEO performance data; contribute hands-on to technical SEO and content measurement
Deliver monthly insights deck identifying trends, anomalies, and budget reallocation opportunities
KPIs You'll Own
Data Quality Score
Percentage of tracked events with clean, complete data layer values across GA4, CRM, and ads platforms.
Attribution Accuracy
Variance between modeled conversions and actual sales outcomes; target <10% monthly deviation.
Channel ROI
Revenue attributed per pound spent across paid search, display, social, and organic channels.
Lead Quality Score
Percentage of marketing-qualified leads that convert to opportunities within 60 days.
Dashboard Adoption
Weekly active users viewing performance dashboards; target >80% of marketing team.
Tools & Stack
Your Team
Your Manager
Digital Marketing Architect or VP Marketing (not specified)
Current Team
Digital-first marketing team generating cross-channel campaign data
New role to own marketing performance and operations
The Package
Salary
€50K-€65K base
Remote
On-site in Izegem, Flemish Region, Belgium
Benefits & Perks
Company Intelligence
Skyline Communications builds DataMiner, a software platform deployed by 1,500 companies across 125+ countries. They operate in complex, data-heavy environments and prioritize marketing clarity as a competitive advantage.
Customers
1,500+ companies globally
Culture
Digital-first, data-driven, clarity-focused
Is This Role For You?
- You live and breathe data: dashboards, funnels, and attribution models genuinely excite you
- You're equally comfortable with Excel/Sheets and BI tools like Looker or Power BI
- You can translate complex analytics into clear recommendations for non-technical stakeholders
- You thrive in structured, detail-oriented environments and obsess over data quality
- You see analytics as a reporting checkbox rather than a strategic lever for growth
- You're uncomfortable with hands-on technical work (GTM, pixels, data layers, SQL-adjacent tasks)
- You need remote work or flexible location—this is fully on-site in Izegem
Interview Process
Screening Call
Initial conversation about your experience with GA4, CRM platforms, and marketing analytics fundamentals
Technical Case Study
Analyze a sample marketing dataset and present findings with dashboard recommendations
Stakeholder Interview
Meet with Digital Marketing Architect and broader team to discuss collaboration and strategic priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.