The Challenge
SkinSpirit operates 55+ aesthetic clinics across the US and needs a strategic growth leader to build their digital acquisition engine from the ground up. You'll own the full funnel—paid media, SEO, CRM, website, analytics—and scale client acquisition while mentoring a lean team.
Your Mission
Audit and establish baseline performance across all paid channels (Meta, TikTok, Google) and website; identify quick wins in spend efficiency
Build a unified performance dashboard translating raw data into monthly growth narratives for executive leadership
Define 12-month paid media strategy with forecasted CAC, LTV targets, and channel mix recommendations
Onboard agency partners and establish weekly optimization cadence for paid media, SEO, and analytics teams
Reduce blended CAC by 15-20% through channel optimization, audience refinement, and creative testing frameworks
Launch redesigned website with improved conversion funnel; achieve 25%+ lift in key conversion metrics
Implement AI-powered tools for audience segmentation, creative iteration, and predictive analytics to accelerate testing velocity
Build internal capability: mentor team of 3 to own channel strategy independently; establish weekly insights reports influencing creative and spend
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended cost per new client across all channels; target 15-20% reduction within 6 months.
Return on Ad Spend (ROAS)
Monitor ROAS by channel (Meta, TikTok, Google) monthly; establish 3:1+ benchmarks by channel.
Website Conversion Rate
Track visit-to-lead and lead-to-booking rates; aim for 25%+ improvement post-redesign.
Customer Lifetime Value (LTV)
Calculate repeat booking rates and average revenue per client to optimize long-term profitability.
New Client Volume
Monthly new client bookings driven by digital channels; track growth rate YoY.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP/C-suite)
Current Team
Team of 3 internal marketers; agency partners for paid media, SEO, and analytics
Backfill—leadership role to scale existing team
The Package
Salary
$150K-$190K base
Remote
Primarily remote (US-based); occasional travel required. Preferred locations: AZ, DC, CA, CO, FL, GA, IL, MD, MN, NC, NJ, NY, OH, OR, TN, TX, UT, VA, WA.
Benefits & Perks
Company Intelligence
SkinSpirit is a 20-year-old aesthetic skincare and body treatment leader operating 55+ locations nationwide. Known for personalized, medically-proven treatments delivered by industry-leading experts, the brand is doubling down on digital growth to fuel national expansion.
Founded
2004
Customers
55+ clinics; targeting new client acquisition at scale
Culture
People-first, authentic, wellness-focused. Leadership emphasizes integrity, love-led decision-making, and continuous innovation.
Is This Role For You?
- You've driven 7+ years of measurable growth in DTC or multi-location consumer businesses (e.g., health, wellness, beauty, fitness)
- You're fluent in paid media (Meta, TikTok, Google) with proven chops building and optimizing campaigns under pressure
- You thrive on data: you translate messy dashboards into strategy and test-and-learn frameworks feel natural
- You want to lead: managing small teams, defining strategy, and building scalable processes excites you more than executing tactics
- You're curious about AI/automation and actively exploring tools to unlock speed and insight in your marketing stack
- You need deep brand marketing expertise—this is pure performance and conversion focus
- You prefer execution over strategy; you're not comfortable defining roadmaps and mentoring teams
- You're hands-off with data; this role demands fluency in analytics, dashboards, and turning numbers into narrative
Interview Process
Screening Call
Hiring manager explores DTC background, paid media depth, and team leadership experience (20-30 min)
Case Study / Problem Solving
Walk through a growth challenge you've solved (CAC reduction, ROAS improvement, channel mix); share metrics and learnings (30 min prep, 30 min discussion)
Strategic Deep Dive
Conversation with VP/leadership on digital vision, multi-channel strategy, and how you'd approach SkinSpirit's funnel (45 min)
Team Conversation
Meet internal marketing team; discuss collaboration style and how you'd support their growth (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.