The Challenge
Skale has built a first-of-its-kind speech AI that diagnoses neurological conditions from voice-backed by impressive seed funding and a founding team with multiple exits. You'll own all performance marketing and demand generation to scale a breakthrough health tech platform from the ground up.
Your Mission
Establish baseline metrics: CAC, LTV, conversion funnels across all acquisition channels (paid search, content, partnerships)
Launch and optimize 2-3 high-ROI paid campaigns (search, social, display) targeting healthcare providers and patient segments
Build demand generation playbook: email sequences, retargeting, and nurture flows for B2B2C motion
Map and prioritize channel mix based on early data; identify 1-2 channels for aggressive scaling in Q2
Hit defined CAC targets ($X) and payback period (<6 months) across top 3 channels
Generate pipeline: X qualified MQLs/SQLs monthly from demand gen (benchmark against industry standards)
Scale paid spend 2-3x while maintaining or improving ROAS and unit economics
Build repeatable content and partnership engine; secure 2-3 strategic healthcare/provider partnerships for co-marketing
KPIs You'll Own
Customer Acquisition Cost (CAC)
Cost to acquire one paying customer; tie to payback period and LTV ratio.
Marketing Qualified Leads (MQLs)
Volume and quality of leads entering your funnel monthly.
Conversion Rate (top-of-funnel to customer)
Percentage of prospects who become customers; track by channel.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid campaigns.
Pipeline Generated
Total opportunity value created by marketing each month.
Cost Per Lead (CPL)
Acquisition cost at each stage; optimize by channel and segment.
Tools & Stack
Your Team
Your Manager
Likely CEO or Chief Commercial Officer (not specified)
Current Team
Appears to be first growth marketing hire; likely working with sales and product initially
New role-Head of Growth Marketing; opportunity to build team from scratch
The Package
Salary
$130K-$160K base
Variable
Likely 10-20% bonus tied to marketing/pipeline targets
Equity
Seed-stage equity package expected; likely 0.25-0.75% range
Remote
On-site, San Francisco Bay Area
Benefits & Perks
Company Intelligence
Skale has built and trademarked a first-of-its-kind speech AI model that diagnoses neurological and mental health conditions (Parkinson's, dementia, epilepsy, depression) from voice clips. The long-term vision is mapping the 'acoustic genome.' Founded by experienced entrepreneurs with multiple exits, Skale has just raised an impressive seed round.
Funding
Seed round (amount undisclosed)
Culture
Ambitious, technically rigorous, health/impact-focused
Is This Role For You?
- You've scaled performance marketing for B2B or B2B2C startups; comfortable with ambiguous data and rapid iteration
- You thrive owning full funnel accountability-from paid acquisition to pipeline creation to closed-won metrics
- You're excited about health tech and AI; willing to learn vertical nuances (healthcare compliance, provider dynamics, reimbursement)
- You can work on-site in SF and want to be part of a small, high-impact founding team
- You need remote flexibility or can't commit to Bay Area on-site work
- You prefer agency/consulting work; you want an in-house marketing role with clear ownership
- You're risk-averse; seed-stage startups involve financial uncertainty and rapid pivots
Interview Process
Screen
Conversation with CEO or Chief Commercial Officer; discuss growth philosophy and past wins
Metrics Deep-Dive
Walk through a past campaign; show your data rigor, CAC/LTV thinking, and channel optimization approach
Strategy Session
Whiteboard your first 90 days; how would you build demand gen for a speech AI health tech platform?
Founder Conversations
Meet 1-2 additional founders; culture and vision fit
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.