The Challenge
Scale global e-commerce for two cult fitness brands (GASP, Better Bodies) with massive untapped potential in the bodybuilding community. You'll report directly to the CEO and own P&L for a rapidly expanding DTC business across multiple markets.
Your Mission
Audit current e-commerce stack, identify quick wins in conversion rate optimization (target: 5-10% uplift)
Map and optimize paid acquisition channels by cohort-establish baseline CAC, ROAS, and MER across platforms
Build comprehensive growth dashboard with real-time revenue, conversion, AOV, and cohort retention metrics
Develop 90-day paid media roadmap focused on highest-ROI channels (likely TikTok/YouTube for fitness demo)
Execute full-funnel CRO program across UX, mobile experience, PDPs, and checkout-target 15%+ conversion improvement
Scale profitable paid acquisition channels; grow online revenue by 25-40% YoY while maintaining ROAS >3.5:1
Build and optimize lifecycle marketing engine-establish email segmentation, SMS campaigns, and retention programs to lift LTV by 20%+
Establish quarterly growth planning cadence with CEO; present data-driven roadmap with clear attribution and unit economics
KPIs You'll Own
Online Revenue & YoY Growth %
Total DTC e-commerce revenue from both brands; track growth velocity against targets
CAC (Customer Acquisition Cost) & ROAS
Cost to acquire paying customer across channels; return on ad spend for paid media
Conversion Rate & AOV
Site conversion percentage and average order value; primary levers for revenue scaling
Customer LTV & Retention Rate
Lifetime value and repeat purchase rate; measure CRM/lifecycle marketing effectiveness
MER (Marketing Efficiency Ratio)
Marketing spend to revenue generated; efficiency metric across all growth channels
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Not specified-likely small growth team (3-5 people); you'll lead and expand
Backfill or new growth leadership role
The Package
Salary
$120K-$160K base
Remote
On-site, Allen, TX headquarters
Benefits & Perks
Company Intelligence
SF Group operates GASP and Better Bodies, two globally leading D2C brands in bodybuilding and fitness. Mission: making the world better through fitness and building social belonging in the fitness community. Profitable, community-driven, and scaling globally.
Customers
Bodybuilding and fitness enthusiasts globally
Culture
Community-focused, mission-driven, results-oriented
Is This Role For You?
- You've scaled D2C or e-commerce revenue at a manager+ level and obsess over unit economics
- You're comfortable with on-site work and want to build a real growth function with executive visibility
- You think in funnels, cohorts, and LTV-and can translate data insights into winning strategies
- You thrive owning end-to-end growth (paid media, CRO, CRM, retention) rather than a single channel
- You have hands-on experience running GA4, performance marketing platforms, and lifecycle marketing tools
- You need remote flexibility or flexibility on location-this role is on-site in Allen, TX
- You prefer to specialize in one channel (e.g., only paid ads) instead of owning full funnel growth
- You're uncomfortable with direct CEO oversight or high-visibility, fast-paced execution
Interview Process
Application & Review
Submit via Better Bodies career page; highlight e-commerce scaling wins and metrics you've owned
Phone Screen
Likely with CEO or head of growth; discuss your growth philosophy, past campaigns, and how you'd approach GASP/Better Bodies
Case Study or Strategy Session
Audit the current e-commerce operation (metrics, positioning, channels); present recommendations on Day 1 priorities
Final Round with CEO
Deep dive on vision, OKRs, and fit for a hands-on, high-ownership leadership role
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.