Senior Growth Marketing Engineer

Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” ... and we want that for you too!

***This role requires a hybrid work schedule based out of one of our office locations: Austin, TX; Irvine, CA; or Akron, OH. ***

The Digital Advertising Manager is responsible for leading the strategy, execution, and optimization of Restaurant365’s paid media and digital advertising initiatives across all key channels. In this role, the Manager will drive full-funnel performance marketing efforts-from demand creation to conversion optimization-and play a key part in shaping the go-to-market strategy across segments. This position represents an elevation in scope from tactical campaign execution to end-to-end ownership, cross-functional leadership, and measurable revenue contribution. This role serves as the hands-on lead for all paid advertising efforts and is designed for high-impact individual contribution with strategic ownership. Over time, the role may evolve into a player-coach function as the paid media team expands.

How you'll add value:

- Build, own, and continuously improve the AI-enabled growth performance operating system across Marketing, SDR, and RevOps while establishing enterprise standards for experimentation, attribution, and performance measurement.

- Design and manage AI workflows, agent orchestration, prompt systems, and automation logic that support campaign planning, reporting, signal detection, and optimization.

- Define campaign signal architecture across paid media, lifecycle, events, web, SDR motions, Salesforce, and marketing automation systems.

- Own measurement logic for campaign performance, including how signals are captured, validated, interpreted, and used for optimization.

- Ensure pixel tracking, Meta CAPI, Google enhanced conversions, offline conversion flows, UTMs, form tracking, landing page tracking, and conversion events are accurate and performance-ready.

- Partner with Marketing Operations on platform configuration and integration execution, while owning performance requirements, QA standards, and business logic.

- Troubleshoot tracking and attribution discrepancies across ad platforms, GA4, Salesforce, HubSpot, BI tools, and internal reporting.

- Build lightweight integrations, API-connected workflows, automated reporting processes, and data handoffs across marketing and revenue systems.

- Develop and maintain experimentation frameworks for campaigns, audiences, offers, creative, landing pages, lifecycle motions, and paid media tests.

- Create repeatable test design, measurement, documentation, and learning loops that improve experiment velocity and decision quality.

- Build dashboards, performance views, and decision briefs that help Demand Gen leaders understand what to scale, pause, test, or fix.

- Improve the quality and usability of attribution inputs, conversion events, campaign data, and performance reporting.

- Define the performance measurement frameworks and signal-quality standards used across paid media, lifecycle, SDR, and pipeline generation programs.

- Set measurement governance, optimization standards, and experimentation expectations for internal channel owners and agency partners, driving accountability across GTM teams.

- Support Qualified SDR and lifecycle motions by defining signal-to-action logic, QA requirements, and feedback loops.

What you'll need to be successful in this role:

- 7+ years of experience in B2B SaaS growth marketing, marketing operations, marketing analytics, growth systems, revenue operations, advertising operations, or technical demand generation.

- Demonstrated experience building AI workflows, AI agents, automation systems, or AI-enabled GTM processes.

- Strong hands-on experience with HubSpot, Salesforce, and Salesforce-connected marketing workflows.

- Experience building, managing, or troubleshooting API integrations across marketing, sales, analytics, advertising, or data systems.

- Hands-on experience with tracking QA, pixel validation, CAPI or server-side tracking concepts, enhanced conversions, offline conversion flows, UTM governance, and conversion event validation.

- Strong analytical skills with the ability to connect technical details to business outcomes, including pipeline, conversion, CAC, ROI, and revenue impact.

- Strong communication and collaboration skills, with the ability to explain complex technical issues clearly to marketing, sales, RevOps, analytics, and executive stakeholders.

- Experience with Marketo-to-HubSpot migrations, HubSpot AI, or similar B2B marketing automation transformation initiatives.

- Experience with 6sense, Qualified, Clay, Apollo, Warmly, Demandbase, or similar GTM intelligence and workflow tools.

- Experience with GA4, Google Tag Manager, server-side tracking, Meta CAPI, Google enhanced conversions, or other advertising operations infrastructure.

- Experience with SQL, Python, JavaScript, lightweight scripting, BI tools such as Domo, Looker, Tableau, or Power BI, and paid media platforms such as Google Ads, Bing, LinkedIn Ads, Meta, YouTube, or StackAdapt.

R365 Team Member Benefits & Compensation

• This position has a salary range of $130,000 - 160,000. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.

• Comprehensive medical benefits, 100% paid for employee.

• 401k + matching.

• Equity Option Grant.

• Unlimited PTO + Company holidays.

• Wellness initiatives.

#BI-Remote

#LI-LH1

DYN365, Inc d/b/a Restaurant365 is an equal opportunity employer.