Growth Lead

Join Reelevant, a fast-growing B2B SaaS company, as a Growth Lead. In this role, you will own the marketing-sourced and marketing-influenced pipeline for France and the US. You will lead a team of marketers, report directly to the CEO, and work closely with the VP of Sales and Head of Brand. Your core responsibilities will include turning events into pipeline, leveling up outbound marketing, reporting and funnel hygiene, strategy and experimentation, supporting the US launch, and narrative and content integration. The ideal candidate will have 5-8 years of experience in B2B SaaS demand generation, event-to-pipeline experience, and be bilingual in French and English.

Key Missions

Profile

Must-have profile

• 5-8 years in B2B SaaS demand generation / growth

  , with real ownership of (or major contribution to) a pipeline number.

• Track record generating pipeline in a low-inbound, sales-led environment.Not someone whose results depended on search volume or big ad budgets.

• Event-to-pipeline / field marketing

  experience.

• ABM / outbound enablement

  : built target lists, sequences, and sales-marketing alignment.

• Hands-on

  HubSpot

  (workflows, reporting); comfortable with

  Salesforce

  as system of record.

• Bilingual

  : native-level French + fully fluent professional English.

• Autonomous and scrappy

  - thrives with no manager above and limited resources.

Nice-to-have

• Strong writer

  - can produce sales-grade content, ideally in both languages.

• Martech / personalization / CRM-adjacent category experience (sells to marketing buyers, same as Reelevant’s ICP).

• US market exposure or network.

• Paid-media literacy (enough to judge when to scale or kill, given the LinkedIn experience).

• Light RevOps fluency (to collaborate well with whoever fixes the stack).

Recruitment Process

1. Initial call with Fractional CMO

2. Business Case

3. Deep-dive on case with CMO & team

4. Meet the team & CEO

5. Referral Check

Mission

Own marketing-sourced and marketing-influenced pipeline for France (and increasingly the US), by turning events, outbound, and content into qualified opportunities. You are a hands-on while setting the demand-generation strategy.other

Team

You will lead a team including two others marketers (Senior PMM and Marketing Manager) and report directly to the CEO

Reporting & team

• Reports to:

  CEO

• Works closely with:

  VP Sales + SDR/AEs (daily), Head of Brand.

• Direct reports:

  Senior PMM, Marketing Manager

Core responsibilities

1. Turn events into pipeline

• Pre-event: build target-account lists and outreach plays (with the SDR) so the right people are met, not just badge-scanned.

• On-site: define the lead-capture and qualification approach.

• Post-event: own structured, fast follow-up and nurture sequences, this is where most event ROI is currently lost.

• Measure event-sourced pipeline and ROI per event; decide what to repeat, drop, or scale.

• Partner with the Head of Brand (who runs logistics); this role is accountable for the business generated.

2. Level up outbound

• Build the engine the SDR/AEs run: ICP/account selection, segmented target lists, sequence structure, messaging angles, and supporting assets.

• Run a feedback loop with the Head of Sales on what converts.

• The SDR/AEs send and book, this role designs, equips, and optimises.

3. Reporting & funnel hygiene

• Campaign tracking, lead-source attribution, funnel/conversion and event-ROI reporting in HubSpot.

• Out of scope:

  fixing the underlying Salesforce HubSpot sync and data model. That’s a RevOps skillset, handle via a contractor or dedicated hire. This role consumes and reports on the data and flags what’s broken, it doesn’t re-architect the stack.

4. Strategy & experimentation (the 30%)

• Own the demand gen plan and the pipeline number.

• Because inbound is structurally weak, systematically test new channels: webinars, partnerships/co-marketing, niche communities and media, account-based plays. Treat paid as a known weak channel here.

6. Support the US launch

• Adapt plays, and events for the US

• Not a day-one primary focus, France pipeline comes first, US ramps as it matures.

6. Narrative and content integration

• Guardian of the messaging and content point of view across pipe-generating assets (outbound, events, sales content).

• Work with the CEO and PMM to keep the “content-first / end of campaigns” category narrative present as a backdrop, even when the priority is pipe.

• Comfortable selling a contrarian category story (not just “better tool”): can articulate why a new approach beats the incumbent way of working.

About Reelevant

Solution d'hyper-personnalisation de l'expérience client.