The Challenge
Rappi is Latin America's leading super-app connecting millions of users to food, groceries, and services. You'll own growth initiatives across one of the region's fastest-scaling marketplaces, driving user acquisition, retention, and marketplace expansion in a hypercompetitive landscape.
Your Mission
Map current growth funnel, identify top 3 bottlenecks, and propose data-backed optimization roadmap
Launch 2 acquisition experiments (paid, organic, or viral) targeting underserved user cohorts
Establish baseline metrics for CAC, LTV, and retention by user segment and channel
Build relationships with product, data, and supply-side teams to align on Q2 growth priorities
Scale winning acquisition channels by 30-50% while maintaining or improving unit economics
Implement cohort-based retention program reducing churn by 15%+ in target segments
Launch marketplace expansion initiative into new cities or service categories, hitting initial growth targets
Develop and own one strategic partnership (brand, platform, or ecosystem) driving meaningful incremental growth
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across channels and optimize toward LTV:CAC ratio of 3:1 or better.
Monthly Active Users (MAU) Growth Rate
Month-over-month growth % across core user segments and geographies.
30-Day Retention Rate
% of new users returning 30 days post-signup, benchmarked by cohort and acquisition channel.
Gross Merchandise Value (GMV) per User
Average order value and repeat purchase frequency, tracked by user segment.
Tools & Stack
Your Team
Your Manager
Head of Growth or VP Marketing (not specified)
Current Team
Not specified; assume cross-functional access to product, data, supply teams
Backfill or expansion role TBD
The Package
Salary
$35K-$50K USD
Remote
Hybrid • Bogota, Colombia
Benefits & Perks
Company Intelligence
Rappi is Latin America's leading super-app, operating in 7+ countries with millions of monthly users. The platform enables on-demand delivery across food, groceries, pharmacies, and services, competing directly with DoorDash, Uber Eats, and regional players.
Team Size
5000+
Customers
Millions of monthly active users across LatAm
Is This Role For You?
- You've grown DAU/MAU on a B2C product and can articulate why each channel works or doesn't
- You're comfortable with ambiguity—the brief is light on specifics, so you thrive in scrappy, founder-mode environments
- You think in unit economics and can model CAC, LTV, and payback periods without a CFO holding your hand
- You want to impact millions of users in a massive, underpenetrated market (LatAm e-commerce)
- You need detailed strategic briefs and step-by-step direction; this role requires self-direction and hypothesis-driven work
- You're primarily a demand gen specialist—this needs full-funnel thinking from awareness through retention
- You don't speak Spanish and have no interest in learning; LatAm marketplace context is critical
Interview Process
Screening Call
30 min with recruiter covering background, growth experience, and reason for interest in Rappi
Hiring Manager Interview
60 min with Head of Growth/VP Marketing discussing past growth projects, metrics, and approach to marketplace expansion
Case Study or Workstream
Potential take-home: analyze Rappi's growth funnel (provided data) and propose 90-day roadmap
Executive Round
Optional conversation with broader leadership on strategic vision and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.