The Challenge
PayJoy has served 18M+ customers across emerging markets with patented secured credit tech. You'll own credit card and line-of-credit growth in Colombia, bridging global product strategy with local execution while driving cross-sell velocity with their phone finance business.
Your Mission
Map and activate top 20% of existing phone finance customer base for credit card cross-sell, establishing baseline conversion rates
Audit and optimize all distribution partner relationships; identify 3-5 priority retail channels for card issuance expansion
Define and track core credit card KPIs (issuance, activation %, monthly usage, cross-sell %), aligned with global product team
Launch first co-branded campaign bundling phone finance + credit card benefits to test market appetite and messaging
Scale credit card issuance to 50K+ new cardholders, with 40%+ activation rate within 90 days of issuance
Grow card usage metrics (transaction frequency, avg ticket size) by 25% through targeted promotions and partner bundling
Establish 5+ new strategic alliance partnerships offering exclusive cardholder benefits, directly tied to retention lift
Build repeatable GTM playbook for card acquisition that can be replicated across other PayJoy markets
KPIs You'll Own
Credit Card Issuance Volume
New cardholders acquired monthly; primary lever for top-line growth
Activation Rate (%)
% of issued cards with first transaction within 30-90 days; measures true product-market fit
Cross-sell Penetration
% of active phone finance customers who adopt credit card; shows ecosystem stickiness
Monthly Active Usage & Spend
Frequency and avg transaction value; indicates customer engagement and revenue per cardholder
Partner Performance & Issuance Contribution
Volume and quality of cards issued through each distribution partner; guides channel investment
Tools & Stack
Your Team
Your Manager
Not specified; likely Credit Card or Growth Product Lead
Current Team
Embedded within Colombia GTM team; cross-functional collaboration with product, marketing, operations, risk, compliance, customer service
New growth manager role to own credit card vertical
The Package
Salary
$65K-$85K base (MXN equivalent ~1.2-1.6M annually)
Remote
On-site, Mexico City Metropolitan Area
Benefits & Perks
Company Intelligence
PayJoy is a mission-driven credit provider serving underserved customers in emerging markets with patented secured credit technology. The platform combines point-of-sale financing, credit cards, and lines of credit powered by proprietary ML, data science, and anti-fraud AI. As of 2025, they've served 18M+ customers while maintaining profitability.
Customers
18M+ as of 2025
Culture
Mission-first, fast-paced fintech; operates across multiple emerging markets with embedded finance focus
Is This Role For You?
- You've built and scaled credit card or consumer finance products (5+ years in GTM, product activation, or commercial partnerships)
- You thrive bridging global strategy and local execution—comfortable translating product roadmaps into go-to-market reality
- You're data-driven and entrepreneurial; you own KPIs end-to-end and move fast in ambiguous, evolving environments
- You speak fluent English and Spanish and have deep Colombia or LatAm emerging market context
- You're energized by fintech impact; underserved customer growth stories motivate you more than prestige
- You need remote flexibility or prefer hybrid work; this is on-site in Mexico City
- Your experience is in traditional banking or B2B SaaS; you lack hands-on fintech GTM or embedded finance context
- You're not comfortable with ambiguity or prefer highly structured, risk-averse environments
Interview Process
Screening Call
Recruiter qualifies fintech GTM experience, Colombia/LatAm market knowledge, English/Spanish fluency
Growth Strategy Case
Design a credit card GTM plan for an emerging market; assess cross-sell thinking and data-driven logic
Stakeholder Panel
Meet Product, Marketing, and Ops leads; evaluate collaboration style and strategic clarity
Final with Leadership
Regional or global Growth/Credit lead; assess cultural fit, ownership mentality, and long-term vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.