The Challenge
Opendorse owns the NIL athlete marketing space with 175K+ college athletes and enterprise clients like Gatorade and Pepsi. You'll build the demand engine that fills the sales pipeline with brands and agencies—measuring everything, automating relentlessly, and proving every dollar spent.
Your Mission
Audit and map current demand funnel; establish SQL, pipeline, and revenue influenced baselines across all channels
Design and launch first AI-powered multi-channel campaign (email, paid, content) with documented attribution and ROAS targets
Implement marketing automation stack and lead scoring system to route qualified leads to sales within SLA
Conduct competitive positioning research and develop 3-5 core messaging pillars for advertiser/agency personas
Deliver 30%+ pipeline growth YoY through demand generation, with clear channel-by-channel contribution
Launch thought leadership content program (3+ white papers, CEO social cadence) using AI acceleration workflows
Build and optimize organic/AI search visibility roadmap; establish rankings and traffic benchmarks for key buyer queries
Scale execution team with AI-augmented workflows; train team on automation tools and run first predictive analytics sprint
KPIs You'll Own
SQL Volume & Quality
Target quantity and conversion rate of sales-qualified leads generated monthly across all channels.
Pipeline Influence & Revenue Influenced
Dollar value of pipeline created and revenue closed within attribution window from marketing-sourced leads.
CAC & LTV
Customer acquisition cost per channel versus lifetime value to ensure unit economics are healthy.
Campaign ROAS
Return on ad spend across paid channels; direct tie between spend and measurable pipeline output.
Content Performance & Engagement
Views, shares, lead capture, and thought leadership reach for white papers and executive content.
Marketing Ops Efficiency
Lead flow time, automation completion rates, and team capacity leverage via AI tools.
Tools & Stack
Your Team
Your Manager
Likely CEO or Chief Revenue Officer
Current Team
Small execution team (1-2 creative + 1-2 generalists), intern outbound team, vendor/agency partners for PR, paid media, and SEO
You'll manage and grow this lean team; AI augmentation expected to offset headcount needs
The Package
Salary
$180K-$240K base
Variable
Performance bonus tied to pipeline and revenue influenced targets (est. 20-30% of base)
Equity
Likely equity package; typical for C-level at growth-stage SaaS
Remote
On-site in Lincoln, NE (not remote despite description saying 'Remote (US-based)'—verify with recruiter)
Benefits & Perks
Company Intelligence
Opendorse is the market leader in NIL (Name, Image, Likeness) and athlete marketing, connecting 175K+ college athletes with enterprise brands like Gatorade and Pepsi for campaign activation. The platform enables brands to reach athletes and manage partnership campaigns at scale. Founded in the athlete monetization space, Opendorse has become essential infrastructure for modern athlete marketing.
Customers
Gatorade, Pepsi, major brands and media agencies
Culture
Builder mentality, AI-first thinking, accountability for measurable outcomes, lean team efficiency
Is This Role For You?
- You've scaled B2B/B2B2C demand generation at a startup or growth-stage company and own pipeline impact (not just impressions)
- You treat AI and automation as core infrastructure, not trends—you're already using Claude, ChatGPT, and predictive tools in production workflows
- You're comfortable with ambiguity, manage multiple workstreams (paid, organic, content, events, ops), and thrive on attribution and accountability
- You've managed small teams and vendor relationships, and you know how to get outsized results from lean resources
- You understand modern B2B buyer behavior and can navigate both traditional SEO and emerging AI search optimization
- You're a brand marketer or awareness-focused practitioner—this role is pure demand gen and pipeline accountability
- You view AI as hype or optional; this company embeds AI into every workflow for speed and scale
- You need a large team or extensive resources; you'll work lean and prove every dollar, managing budget with surgical precision
- You're uncomfortable with on-site work in Lincoln, NE—verify remote flexibility before applying
Interview Process
Recruiter Screen
Background check on demand gen track record, pipeline impact, and AI/automation fluency. Expect direct questions on attribution and revenue influenced.
Case Study / Portfolio Review
Walk through a past demand gen campaign: channels, spend, outcomes, metrics, and lessons learned. Bring examples of AI-powered workflows.
Hiring Manager Round (likely CMO or CRO)
Deep dive on strategy, execution philosophy, team building, and how you'd approach Opendorse's immediate demand gen priorities.
CEO / Executive Round
Vision alignment, company culture fit, and your perspective on thought leadership and market positioning for athlete marketing.
References & Background Check
References from past demand gen roles; verification of pipeline impact claims.
Interested in this role?
Apply now and hear back within days, not weeks.
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