The Challenge
NORMAL is a retail brand that builds and flies the rocket simultaneously—things move fast. You'll own France East's regional marketing presence, launching new stores, creating authentic social content, and acting as the connective tissue between national strategy and local execution.
Your Mission
Plan and execute flawless opening event for first new store, including photo/video assets and social media deployment
Produce and publish 12+ short-form video assets (Reels, TikTok) with 15%+ engagement rate vs. brand baseline
Map and activate all shopping center channels in your region; secure 3+ local partnership placements
Establish weekly content pipeline with store teams; train 2+ store managers on on-camera presence
Successfully launch 2-3 additional store openings with 20%+ above-target foot traffic driven by local activation
Build content library of 50+ pieces; achieve 25%+ average engagement on regional social content vs. national average
Develop and run 2 seasonal local campaigns (festival tie-ins, shopping center events) generating measurable sales lift
Reduce email/review response time to <24hrs; maintain 4.5+ star rating across Google and local platforms
KPIs You'll Own
Store Opening Foot Traffic Lift
% increase in opening week traffic vs. comparable stores; target 20%+ above baseline.
Social Content Engagement Rate
Average engagement (likes, comments, shares) on regional short-form video content vs. national benchmarks.
Shopping Center Visibility Score
# of placements across shopping center channels monthly + estimated impressions.
Content Production Velocity
# of pieces produced per week (target: 2-3 short-form videos + supporting assets).
Local Review Sentiment
Average star rating and response time for Google/local platform reviews; target 4.5+ stars, <24hr response.
Tools & Stack
Your Team
Your Manager
Country Manager (France)
Current Team
Regional store managers, national social media team, shopping center partners
New role—building regional marketing presence
The Package
Salary
€32K-€40K base
Remote
On-site, Lyon, France
Benefits & Perks
Company Intelligence
NORMAL is a retail brand that values unconventional thinking and doing things their own way. They're building regional marketing presence to drive visibility, relevance, and sales across France, with HQ operations in Lyon.
Culture
Build-the-rocket-while-flying-it mentality; fast-moving, curious, seizing opportunities, learning-oriented.
Is This Role For You?
- You're comfortable being on camera and creating relatable, authentic short-form video content
- You thrive in fast-moving environments where priorities shift and you're empowered to make decisions
- You can juggle multiple workstreams: store openings, social content, event activation, and local partnerships
- You have hands-on experience producing and editing short-form video (Reels, TikTok) at scale
- You're local to Lyon or willing to relocate; on-site presence is non-negotiable
- You prefer remote work or flexibility—this is fully on-site, require physical presence at store openings and events
- You're uncomfortable on camera or uncomfortable asking store teams to appear in content with you
- You need job stability and slow decision-making; NORMAL moves fast and pivots frequently
Interview Process
Initial Conversation
Country Manager screens for regional marketing experience, content creation skills, and comfort with on-site retail environment.
Portfolio Review
Walk through past short-form video projects, store launch activations, or local marketing campaigns you've executed.
Role Simulation
Discuss a hypothetical store opening scenario or local activation challenge; assess problem-solving and creativity.
Culture Fit & Logistics
Meet broader team; confirm relocation/on-site commitment and alignment with fast-paced, autonomous work style.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.