The Challenge
New Tales builds games that unite passionate communities—and they need you to make them visible across the entire digital landscape. You'll own real campaigns across paid media, CRM, Steam storefronts, and web, then translate data into actionable insights that move the needle.
Your Mission
Launch and track 3+ acquisition campaigns across paid channels; report weekly performance vs. targets
Own CRM workflow for 2 game titles: segment audiences, test email variants, optimize send times
Audit and optimize store pages (Steam, Epic, consoles); increase conversion rate by 5-10%
Build your first performance dashboard; present monthly findings to stakeholders
Manage full campaign lifecycle for 4+ titles: brief → execution → analysis → recommendations
Increase email engagement rates by 15% through segmentation and creative testing
Contribute 8+ successful storefront optimizations with measurable lift in wishlists/conversions
Create reusable reporting templates and growth playbooks for the team to scale
KPIs You'll Own
Campaign ROAS (Return on Ad Spend)
Track paid media efficiency; target 3:1+ on game acquisition campaigns
Email Open & Click-Through Rates
Monitor CRM campaign performance; benchmark against gaming industry (15-25% CTR target)
Storefront Conversion Rate
Measure % of visitors who wishlist or purchase after page updates
Cost Per Install (CPI)
Track acquisition efficiency across channels; optimize toward budget targets
Tools & Stack
Your Team
Your Manager
Digital Marketing & Media Lead (Publishing)
Current Team
Publishing team with internal stakeholders + external agency partners
Backfill/support for growing publishing arm
The Package
Salary
€700-€900/month (estimated 2026 French internship standard for Bac+3 to Bac+5)
Remote
Hybrid (on-site in Issy-les-Moulineaux, remote-friendly but not full-remote)
Benefits & Perks
Company Intelligence
New Tales creates and publishes games that build engaged communities. They operate across multiple storefronts (Steam, Epic, consoles) and run a full digital marketing operation to acquire and retain players. The Publishing team is scaling and needs hands-on support across paid media, CRM, and storefront optimization.
Customers
Gamers across PC, console, mobile; focus on community-driven titles
Culture
Curious, organized, creative; international team; fast-moving; learning-focused; committed to diversity
Is This Role For You?
- You're a Bac+3 to Bac+5 student in Marketing, Communication, or Digital looking for real hands-on experience
- You're comfortable with data analysis and can translate dashboards into actionable recommendations
- You're interested in gaming or have curiosity about the gaming ecosystem
- You have a growth mindset: you test, iterate, learn fast, and ask good questions
- You need a fully remote setup (they're hybrid, not remote-first)
- You expect a traditional 'support intern' role—this is hands-on campaign ownership
- You're not fluent in English (spoken + written) or uncomfortable communicating with international teams
Interview Process
Initial screening
Brief call to assess motivation, English fluency, and understanding of the role
Take-home assignment
Analyze a sample campaign dataset and recommend optimizations (1-2 hours)
Team interview
Meet Digital Marketing & Media lead; discuss previous work, campaign thinking, curiosity about games/marketing
Culture fit
Chat with wider publishing team about working style and learning approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.