The Challenge
MGM Resorts needs someone who can turn massive amounts of digital data into crystal-clear insights that drive real revenue across their entire portfolio of iconic brands. You'll own the measurement, testing, and attribution strategy that influences millions in media spend decisions.
Your Mission
Audit current analytics stack (Adobe Analytics, Power BI, tagging infrastructure) and identify 3-5 quick wins to improve data quality and dashboard accuracy
Establish standardized KPI definitions and attribution methodology across digital channels to eliminate reporting inconsistencies
Build and deploy 2-3 foundational Power BI dashboards tracking campaign performance, channel ROI, and customer engagement in real-time
Conduct 5+ critical ad-hoc analyses answering high-priority questions from leadership around booking behavior and media spend effectiveness
Lead and operationalize a comprehensive A/B testing roadmap with documented winners, learnings, and estimated revenue impact across 8+ tests
Develop cross-channel attribution model that accounts for MGM's complex customer journey and media ecosystem, reducing attribution error by 20%+
Coach and develop 2-3 analysts on team, implementing standardized methodologies, QA processes, and documentation that increase team velocity
Design measurement governance framework and tag management strategy that scales across multiple brands and business units
KPIs You'll Own
Campaign Performance ROI
Track media spend efficiency and revenue attribution across digital channels to optimize allocation decisions.
Attribution Accuracy
Measure consistency and confidence in cross-channel attribution model to ensure reliable business impact assessment.
A/B Test Velocity
Monitor number of validated tests deployed monthly and learnings applied to drive continuous optimization.
Dashboard Accuracy & SLA
Track data quality, dashboard refresh timeliness, and stakeholder trust in reporting metrics.
Customer Engagement Drivers
Identify and quantify key behavioral signals that correlate with booking conversion and lifetime value.
Tools & Stack
Your Team
Your Manager
Director or VP of Digital Marketing / Analytics (reporting structure not specified)
Current Team
2-3 analysts (implied, you'll be leading/coaching)
New manager role to lead existing analytics function
The Package
Salary
$110K-$145K base
Remote
On-site in Las Vegas Metropolitan Area
Benefits & Perks
Company Intelligence
MGM Resorts International is one of the world's largest gaming and hospitality companies, operating iconic casino resorts and entertainment destinations. They manage a diverse portfolio of brands across Las Vegas and beyond, serving millions of guests annually.
Culture
Emphasis on diversity, teamwork, and creating world-class guest experiences in a high-energy, fast-paced environment.
Is This Role For You?
- You live and breathe SQL/Python and can query complex datasets without breaking a sweat—data is your native language
- You've built attribution models or designed measurement frameworks that moved the needle on real business decisions
- You get energized presenting data stories to non-technical executives and can translate insights into action
- You thrive managing teams, mentoring analysts, and establishing best practices that scale across organizations
- You want to work on high-impact digital strategy at a massive hospitality company with unlimited real-world testing opportunities
- You need remote flexibility—this is 100% on-site in Las Vegas with no work-from-home option
- You're uncomfortable leading people or prefer individual contributor roles; this is explicitly a people management position
- You lack hands-on coding skills (SQL/Python)—they need someone who can write queries, not just request them
Interview Process
Screening Call
Recruiter confirmation of background, analytics experience, and SQL/Python proficiency
Technical Assessment
SQL query exercise and data interpretation challenge to validate coding and analytical problem-solving
Leadership Interview
Hiring manager discussion on team leadership philosophy, measurement strategy, and cross-functional collaboration
Case Study Presentation
Analyze provided MGM dataset scenario and present actionable insights and recommended approach to stakeholders
Executive Interview
Director/VP conversation on strategic vision for digital measurement and analytics roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.