The Challenge
Lux Academy is a Paris-based edtech startup disrupting online education with interactive learning tools. You'll own their social presence across 5+ platforms, driving growth and engagement while helping shape how students learn through technology.
Your Mission
Establish consistent posting cadence across LinkedIn, Instagram, TikTok, and Facebook with branded templates and content calendar
Build foundational analytics dashboard to track engagement rates, reach, and audience growth metrics across all platforms
Create and publish 15+ pieces of original content (videos, carousels, reels) aligned with platform-specific best practices
Develop initial community management playbook documenting response times, tone of voice, and engagement protocols
Achieve 40%+ growth in followers across primary channels (Instagram, TikTok, LinkedIn) through optimized content strategy
Increase average engagement rate to 5%+ through data-driven content iteration and audience insights analysis
Launch 2-3 cross-platform campaigns with measurable conversion impact (signups, course interest, community participation)
Own full social analytics reporting cadence, surfacing insights and optimization recommendations to leadership monthly
KPIs You'll Own
Engagement Rate
Track likes, comments, shares, and saves as % of total reach; target 5%+ across platforms.
Follower Growth Rate
Monthly net follower acquisition across all channels; benchmark against EdTech competitors.
Content Performance Index
Categorize content by type and measure which formats (reels vs. carousels vs. static) drive highest engagement.
Community Sentiment
Monitor comment quality and brand mention sentiment to assess audience perception and trust.
Click-Through Rate
Measure traffic driven from social profiles to website, course pages, or signup flows.
Tools & Stack
Your Team
Your Manager
Marketing or Community Lead (not specified)
Current Team
Not specified; appears to be early-stage team building
New role – first dedicated community/social resource
The Package
Salary
€18K-€22K annual (estimated internship stipend for Paris EdTech)
Remote
On-site, Paris-based
Benefits & Perks
Company Intelligence
Lux Academy is a Paris-based EdTech startup offering all-in-one online tutoring, educational resources, and interactive learning tools. They're focused on helping students unlock their academic potential through technology-enabled learning.
Customers
B2C: Students and educators in France
Culture
Mission-driven, dynamic startup culture with focus on social impact in education
Is This Role For You?
- You're fluent in French (written and spoken) and native-level comfortable communicating brand voice
- You understand TikTok and Instagram culture and can identify trending formats before they're saturated
- You're comfortable pulling and analyzing social metrics to inform strategy, not just posting content
- You want hands-on experience building community for an EdTech product with real social impact
- You're in Paris or relocating there, and want to launch your marketing career at a startup
- You expect a remote setup – this is strictly on-site Paris-based
- You see community management as just scheduling posts; you need to own strategy and analytics
- You're not fluent in French or uncomfortable with French-language brand communication
- You're looking for paid internship compensation beyond an entry-level stipend
Interview Process
Initial Conversation
Phone or video call covering motivation, social media knowledge, and platform familiarity
Portfolio + Content Exercise
Share past social media work (personal accounts, previous projects); may include timed content creation brief
Analytics Case Study
Walk through a sample social campaign, discuss what metrics you'd track and how you'd optimize
Team Meeting
Meet marketing/community lead and potentially product team; discuss vision and execution approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.