The Challenge
Lulli is a 20+ year fashion brand scaling fast across 16 boutiques and e-commerce in Southern France. You'll own the entire CRM and acquisition strategy for a growing digital business with real ROI pressure and creative freedom.
Your Mission
Audit current CRM stack and campaign performance; establish baseline KPIs across email, automation, and paid channels
Map and test 3 new acquisition channels (SEA optimization, SEO quick wins, or paid social) to diversify beyond current mix
Build RFM segmentation and launch 2-3 high-impact nurture campaigns with clear A/B tests
Create unified performance dashboard tracking CAC, LTV, email engagement, and channel ROI
Scale top-performing acquisition channels by 25-40% while maintaining or improving CAC
Establish CRM program generating 15-20% of e-commerce revenue through automated journeys and personalization
Implement advanced tracking and attribution model across all touchpoints (paid, organic, email, in-store)
Deliver quarterly business review with actionable recommendations and proven test-and-learn iterations
KPIs You'll Own
CAC by Channel
Track customer acquisition cost across SEA, display, social, and organic to optimize spend allocation.
Email Engagement Rate & Revenue
Monitor open rates, click rates, and direct revenue attribution from CRM campaigns.
RFM Score & Retention
Measure customer segmentation health and repeat purchase rates by cohort.
LTV:CAC Ratio
Ensure customer lifetime value justifies acquisition spend across all channels.
Paid Channel ROAS
Track return on ad spend for SEA, retargeting, and social campaigns.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO or Head of Digital/E-commerce
Current Team
Marketing, product, design, retail, and customer service teams (180+ total headcount)
New strategic role
The Package
Salary
€45K-€55K base
Remote
On-site in Gémenos, Provence-Alpes-Côte d'Azur, France
Benefits & Perks
Company Intelligence
Lulli is a contemporary fashion brand founded in Marseille in 2002, operating 16 boutiques across Southern France plus a thriving e-commerce platform. They curate 220+ designer labels and creators, with a 180-person team dedicated to exceptional customer experience both online and in-store.
Founded
2002
Team Size
180
Customers
Fashion-forward consumers in Southern France and online
Culture
Creative, detail-oriented, positive energy, human-first; emphasis on style, individuality, and personal growth
Is This Role For You?
- You've driven CRM and acquisition growth at scale (e-commerce, retail, or DTC)
- You live and breathe data—dashboards, attribution, RFM segmentation feel like home
- You're comfortable owning multiple channels (paid, email, SEO, organic) and optimizing for ROI
- You thrive in collaborative, fast-moving environments and can influence cross-functional teams
- You're curious about emerging tools (AI, LLMs, GEO) and test-and-learn culture excites you
- You need remote flexibility; this is strict on-site in Gémenos
- You prefer executing someone else's strategy over building it from scratch
- You're uncomfortable with ambiguity—the role requires owning multiple channels simultaneously with limited hand-holding
- Data analysis feels boring or optional to you
Interview Process
Initial Screening
Phone/video conversation with recruiter or hiring manager about CRM and acquisition background
Portfolio & Case Study
Present past CRM/acquisition campaigns, metrics, and test results you've run
Technical Deep Dive
Discuss data modeling, attribution, marketing automation stacks, and analytical approach
Team Interview
Meet with marketing, product, and e-commerce stakeholders to assess cross-functional fit
Final Round
Leadership conversation and offer discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.