The Challenge
LockSelf is a profitable, independent French cybersecurity platform trusted by 3000+ companies (Bouygues, SNCF, EY). They're shifting from inbound-led growth to aggressive outbound, and you'll own scaling that motion across France and into Europe.
Your Mission
Audit and reshape value prop and buyer personas with sales input
Run 3-5 outbound campaign experiments (email, LinkedIn, cold outreach) to establish baseline metrics
Restructure Hubspot funnel to support outbound at scale—define TAM, segments, and lead scoring
Document current acquisition funnel and identify top 3 conversion leaks
Scale outbound campaigns to 2-3x volume while maintaining or improving conversion rates (target: 8-12% reply rate, 2-3% qualified meeting rate)
Automate lead enrichment, data sync, and CRM workflows—reduce manual overhead by 40%
Build and launch first European GTM playbook (Spain, Benelux, UK) with localized messaging and campaign calendar
Establish weekly dashboard tracking CAC, pipeline velocity, and funnel efficiency; align reporting with sales forecast
KPIs You'll Own
Outbound Reply Rate
Track email and LinkedIn open/reply rates by campaign, segment, and message variant—target 8-12% benchmark.
Qualified Meeting Rate
Percentage of outbound conversations that convert to qualified meetings with sales—aim for 2-3%.
CAC by Channel
Cost-per-acquisition across paid ads, outbound, and organic—benchmark against LTV to ensure profitability.
Funnel Conversion Rate
Track progression from lead to MQL, SQL, and closed deal; identify bottlenecks and optimize sequences.
Hubspot Process Adoption
Monitor sales and marketing compliance with updated CRM workflows; measure automation coverage and data quality.
Tools & Stack
Your Team
Your Manager
Head of Marketing or CMO (assumed based on team structure)
Current Team
4-person marketing team; close collaboration with sales
New role—scaling existing outbound motion
The Package
Salary
€45K-€60K
Remote
On-site, Clichy/Paris (Métro Porte de Clichy)
Benefits & Perks
Company Intelligence
LockSelf is a French cybersecurity SaaS platform for password management and secure document sharing, ANSSI-certified. Used by 3000+ companies and trusted by major enterprises. Profitable, independent, and growing 3+ years on a booming market.
Team Size
80
Customers
3000+ companies including Bouygues, SNCF, EY, France Télévision
Culture
No bullshit, result-driven, low turnover, cross-functional alignment on performance.
Is This Role For You?
- You've built and scaled outbound campaigns (email, LinkedIn, cold outreach) and own the metrics obsessively
- You think in funnels—you map user journeys, spot leaks, and run systematic experiments to fix them
- You're fluent in HubSpot (or similar CRM) and comfortable with data, automation, and reporting
- You thrive in collaborative, lean teams where marketing and sales are one revenue engine
- You default to vanity metrics over conversion and CAC—you need hard revenue accountability
- You're uncomfortable being on-site in Paris; this role requires daily collaboration and in-person meetings
- You prefer brand marketing or content over performance and CRM mechanics—this is pure growth ops
Interview Process
Initial Screening
Recruiter call to confirm outbound experience, Hubspot fluency, and on-site availability.
Hiring Manager Interview
Head of Marketing or CMO deep-dive on outbound strategy, funnel thinking, and past scaling wins. Expect GTM and CRM questions.
Case Study or Presentation
You'll likely present your approach to auditing LockSelf's current funnel, identifying top 3 leaks, and proposing first 3-month experiments.
Team Meeting
Meet 2-3 people from marketing and sales to assess collaboration fit and cultural alignment.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.