The Challenge
Urgo Healthcare owns France's daily health & wellness market with €285M revenue and iconic brands like Urgo, Humex, and Alvityl. You'll own real digital campaigns across SEO, social, e-commerce, and influencer activations—building skills in a 800-person company that actually invests in trainee development.
Your Mission
Launch 2-3 competitor analyses and market reports to inform content strategy for flagship brands
Create and publish 15+ pieces of digital content (web copy, social posts, email) across brand channels
Execute first SEO audit and implement 10+ on-page recommendations to improve organic visibility
Coordinate end-to-end UGC campaign including sample distribution and content validation
Own quarterly performance reporting on all digital channels (SEA, social ads, e-commerce) with actionable insights
Scale digital activation playbook: launch 4+ paid campaigns (social ads, native, display) and optimize ROAS
Build and deliver 2 internal digital training sessions to marketing team on new tools/best practices
Achieve 20%+ organic traffic growth through SEO implementation and content optimization
KPIs You'll Own
Monthly Campaign ROAS
Return on ad spend across SEA, social ads, and native campaigns—your primary performance lever.
Organic Traffic Growth
Month-over-month percentage increase in SEO-driven site traffic from your recommendations.
Content Output Velocity
Number of published assets per month across web, social, and email channels.
UGC Campaign Engagement Rate
Likes, shares, comments on influencer-generated content as % of followers reached.
E-commerce Conversion Rate
Percentage of site visitors completing purchases—tracked monthly by campaign source.
Tools & Stack
Your Team
Your Manager
Digital Manager (experienced mentor assigned to you)
Current Team
Communication/marketing team of ~5-8 people
New apprenticeship role, not a backfill
The Package
Salary
€18K-€22K/year
Remote
On-site, Dijon headquarters
Benefits & Perks
Company Intelligence
Urgo Healthcare is a €285M French consumer health leader with iconic OTC brands (Urgo, Humex, Alvityl, Belloc). They operate across first aid, supplements, and hygiene—touching millions of French households daily. Part of the international Urgo Group, they're scaling digital capabilities to maintain market dominance in wellness automation.
Team Size
800
Customers
French pharmacies, consumers, healthcare professionals
Culture
Family-owned values emphasizing assertiveness, excellence, entrepreneurship; founder shares leadership insights publicly; strong focus on trainee quality
Is This Role For You?
- You're fluent in French and want to master digital marketing in a regulated healthcare market
- You thrive on concrete deliverables: content, campaigns, reporting—not theory
- You're comfortable learning SEO, paid social, and e-commerce analytics hands-on with a mentor
- You want a structured apprenticeship (vs. internship) with real P&L responsibility
- You need remote/flexible work—this is 100% on-site in Dijon
- You're looking for startup chaos—Urgo is a structured, 800-person organization
- You can't commit to a full apprenticeship contract (typically 12-24 months)
Interview Process
Initial screening call
HR discusses apprenticeship commitment, location fit, and digital interest (15-20 min)
Digital Marketing case study
You'll analyze a brand's digital presence and recommend 3 improvements (take-home or in-call)
Interview with Digital Manager
Deep dive on your portfolio, tool familiarity, and mentoring fit (45 min)
Team meet & greet
Brief chat with marketing team to gauge cultural fit and workstyle (20 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.