The Challenge
URGO Group's Juva Santé division (370-person French health company) is accelerating digital presence across 7 natural health brands. You'll be the operational backbone driving site visibility, marketplace optimization, and social growth across Juvamine, Mercurochrome, Intimy and others.
Your Mission
Audit and optimize 5+ product pages on Juvamine and Mercurochrome sites for SEO; implement meta tags, internal linking, and keyword-targeted copy
Establish Instagram content calendar and KPI tracking framework for 2 flagship brands; deliver first 30 days of posts with engagement benchmarks
Conduct competitive audit on e-pharmacy marketplaces (Atida, Cocoon Center, Santé Pharma); document opportunities for product description rewrites
Set up GA4 dashboard with monthly KPI reporting structure; establish baseline metrics across all owned digital properties
Drive 15%+ organic traffic growth to primary brand sites through SEO optimization; document wins in competitive keywords
Increase marketplace product visibility: rewrite 50+ product fiches with optimized copy, images, and brand positioning across 3+ platforms
Grow Instagram followers by 20%+ with documented engagement rate improvement; maintain editorial calendar with 90%+ posting consistency
Deliver monthly performance benchmarks and trend analysis; identify and implement 3+ process improvements to reduce content deployment time
KPIs You'll Own
Organic traffic growth (%)
Month-over-month increase in non-paid website visits via search engines to Juvamine, Mercurochrome, and other brand sites.
Marketplace conversion rate
Product page-to-add-to-cart rate on e-pharmacy platforms; measure impact of product fiche optimization.
Instagram engagement rate (%)
Likes + comments + shares divided by followers; track content performance across Juvamine and Mercurochrome accounts.
Keyword rankings
Position of target keywords in Google search results; track top 20 priority terms per brand monthly.
Page speed & technical SEO score
Core Web Vitals and site health metrics via Google Search Console; monitor impact of CMS maintenance work.
Tools & Stack
Your Team
Your Manager
Senior Digital Project Manager
Current Team
Digital/Marketing team supporting 7 brands; Community Manager for Instagram coordination; Marketing team for strategy alignment
New backfill role; 6-month internship to accelerate digital operations
The Package
Salary
€750-€900/month
Remote
On-site: Paris 8ème (Métro Georges V, Line 1)
Benefits & Perks
Company Intelligence
URGO Group is a 370-person French specialist in medical wound care and consumer health (first aid, supplements, cold/allergy, sexual health). Juva Santé is an independent 30+ year-old lab operating 7 natural health brands (Juvamine, Mercurochrome, Intimy, Esprit Bio, Marie-Rose, Ricqlès, Eostra) in parapharmacy and OTC health solutions.
Founded
1990s (Juva Santé, 30+ years)
Team Size
370
Funding
Private/Family-owned
Customers
B2C consumers buying natural supplements, first aid, and sexual health products via e-commerce and retail
Culture
Family-business values: creativity, entrepreneurship, excellence, agility, conviviality; proud brand heritage with focus on accessible preventative health
Is This Role For You?
- You're a Bac+4/5 student from a top business or ag school with marketing specialization and prior digital marketing exposure
- You're comfortable with numbers and analytics; GA4, spreadsheets, and KPI dashboards excite you
- You have hands-on experience with WordPress, Instagram content creation, or e-commerce platforms
- You're organized, detail-oriented, and energized by cross-functional coordination across agencies, community managers, and marketing teams
- You need remote flexibility; this role is 100% on-site Paris 8ème
- You're uncomfortable with operational execution; this is not a strategic-only role—you'll be hands-on with CMS maintenance, image uploads, and spreadsheets
- You lack curiosity about e-commerce KPIs or digital metrics; this role is metrics-driven end-to-end
Interview Process
Initial phone screen
HR + hiring manager assess marketing background, GA4/WordPress familiarity, and Instagram experience (15 mins)
Case study or practical exercise
Analyze a mock product page and propose SEO/copy optimizations; present findings (30 mins asynchronous or in-person)
Team interviews
Meet Senior Digital Project Manager and Community Manager; discuss collaboration on real brand projects (45 mins total)
Culture & logistics fit
Confirm 6-month availability starting July 2026 and Paris on-site commitment (15 mins)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.