亚马逊广告与增长经理 / Amazon PPC & Growth Manager

Italic 正在深圳招聘一名亚马逊广告与增长经理，重点负责 Amazon PPC、关键词策略、预算效率和促销增长。这个岗位不是纯执行，需要能把广告数据与 Listing、价格、库存和利润联系起来。

工作职责

• 规划并优化 Sponsored Products、Sponsored Brands 和 Sponsored Display。

• 管理预算、竞价、搜索词、否定关键词和商品投放。

• 跟踪 ACOS、TACOS、ROAS、CTR、CVR、自然排名和贡献利润。

• 建立广告测试计划，评估新词、新素材、新 ASIN 和促销增量。

• 与内容、运营和库存团队协作，避免广告增长造成缺货或利润损失。

任职要求

• 常驻深圳，2 年以上 Amazon PPC 实操经验。

• 能展示实际账户、预算规模、优化方法和量化结果。

• 熟练使用 Seller Central、Advertising Console 和数据表格。

• 理解 Listing 转化、FBA 库存、定价和促销之间的关系。

English

Italic is hiring an Amazon PPC & Growth Manager in Shenzhen to own paid search, keyword strategy, budget efficiency, and promotional growth across Amazon.

Responsibilities

• Build and optimize SP, SB, and SD campaigns across bids, search terms, negatives, and product targeting.

• Report on ACOS, TACOS, ROAS, CTR, CVR, organic rank, and contribution margin.

• Run a disciplined testing roadmap for keywords, creative, ASINs, and promotional offers.

• Coordinate with listing, inventory, and merchandising owners so growth remains profitable and in stock.

Requirements

• Based in Shenzhen with 2+ years of hands-on Amazon PPC experience.

• Able to discuss real account structures, budget levels, optimization decisions, and measured outcomes.

• Strong analytical skills and practical understanding of listing conversion, pricing, and FBA inventory.