The Challenge
Kink Store is a rapidly growing DTC adult e-commerce brand selling authentic BDSM gear. You'll own full-funnel growth across email, affiliates, and merchandising-directly impacting customer acquisition, retention, and lifetime value.
Your Mission
Audit and optimize existing Klaviyo email flows; establish baseline metrics (open rate, CTR, revenue per send) and implement 2-3 high-impact segmentation tests
Map and recruit 5-10 qualified affiliate partners; establish commission structure and onboarding process
Conduct conversion rate audit of Shopify storefront; implement 3 merchandising improvements (navigation, cross-sells, product descriptions)
Document current marketing tech stack and identify AI tool integration opportunities for copywriting and campaign analysis
Increase email revenue per send by 20% through automated flow optimization and behavioral segmentation
Scale affiliate program to 20+ active partners; achieve $XXK in affiliate-sourced revenue (TBD on baseline)
Lift homepage conversion rate by 15% through A/B testing product placement, imagery, and messaging
Build repeatable DTC playbook for product launches incorporating email, affiliate seeding, and on-site merchandising
KPIs You'll Own
Email Revenue Per Send (RPS)
Track total email revenue divided by total sends; primary lever for email optimization.
Affiliate Program ROI
Measure total affiliate-sourced revenue against commissions and operational costs.
Storefront Conversion Rate
Monitor homepage and category page conversion rates; directly tied to merchandising changes.
Customer Lifetime Value (CLV) by Channel
Segment CLV by email, affiliate, and organic traffic to optimize channel spend and messaging.
Email Engagement (Open Rate, Click-Through Rate)
Core Klaviyo metrics for campaign and flow performance.
Affiliate Partner Growth & Retention
Track number of active affiliates, partner churn, and new partner recruitment pipeline.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/Director of Marketing or CEO
Current Team
Not specified; cross-functional collaboration with production/creative team implied
New role or backfill not explicitly stated
The Package
Salary
$65K-$90K base
Remote
On-site in San Francisco; possible hybrid for right candidate
Benefits & Perks
Company Intelligence
Red System Ventures LLC (founded 2019) owns and operates Kink Store, a rapidly growing DTC adult e-commerce brand selling authentic BDSM gear from Kink.com productions. The company is profitable and founded by Peter Acworth, entrepreneur behind Kink.com.
Founded
2019
Customers
Adult e-commerce; DTC consumer base interested in BDSM gear
Culture
Hands-on, data-driven, comfortable with AI experimentation; niche but legitimate brand
Is This Role For You?
- You have 2-5 years of digital marketing experience with hands-on Klaviyo and Shopify expertise
- You're comfortable working in the adult/BDSM space and can speak openly about niche marketing without judgment
- You love owning full-funnel growth end-to-end-from email segmentation to affiliate recruitment to merchandising
- You're data-driven, test-obsessed, and can move fast in a lean team environment
- You actively experiment with AI for copywriting, analysis, and workflow automation
- You have moral objections to adult entertainment or BDSM products
- You need a large team or prefer specialist roles over multi-functional ownership
- You expect remote flexibility or fully remote work; this role is on-site in SF with only possible hybrid negotiation
Interview Process
Application & Screening
Submit resume, cover letter, and examples of past email campaigns or merchandising optimizations
Phone Screening
Hiring manager discussion of Klaviyo/Shopify experience, affiliate program knowledge, and DTC background
Take-home Assessment
Likely a/b testing design, email flow optimization task, or affiliate strategy proposal (not yet specified)
In-person Interview (San Francisco)
Cross-functional meeting with marketing lead and possibly CEO; discussion of growth strategy, e-commerce metrics, and team fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.