Sr. Growth Marketing Specialist - Cal AI

Accountabilities:

• Own and execute performance marketing campaigns across key digital channels such as Meta, TikTok, Google, Snapchat, Apple Search Ads, and other emerging platforms, ensuring efficient and scalable user acquisition.

• Analyze core performance metrics including CAC, ROAS, LTV, payback period, funnel conversion, and retention to identify optimization opportunities and inform growth strategy.

• Design, implement, and maintain structured experimentation frameworks across ads, creatives, landing pages, and offers to continuously improve acquisition efficiency.

• Collaborate with creative, product, analytics, influencer, and growth teams to translate insights into actionable campaign improvements and new acquisition strategies.

• Contribute to retention and lifecycle initiatives by leveraging channel insights and user behavior data to improve engagement and long-term value.

• Manage multiple growth initiatives simultaneously, ensuring strong execution, prioritization, and timely escalation of risks when needed.

Requirements:

• 4-6 years of experience in growth marketing, performance marketing, or user acquisition for consumer-facing digital products, ideally mobile or subscription-based apps.

• Proven hands-on experience running and scaling paid campaigns profitably across platforms such as Meta, TikTok, Google, and Apple Search Ads.

• Strong understanding of subscription and app economics, including CAC, LTV, ROAS, and payback period modeling.

• Experience working with analytics and attribution tools such as AppsFlyer, Adjust, Singular, Branch, or similar platforms.

• Ability to interpret complex data sets, build insights, and communicate clear, actionable recommendations to cross-functional stakeholders.

• Experience collaborating with creative teams, UGC creators, influencers, or growth partners to support creative testing and campaign performance.

• Strong organizational skills, with the ability to manage multiple projects in a fast-paced, experimentation-driven environment.

Benefits:

• Competitive annual salary range of $90,000 - $115,000, based on experience and qualifications.

• Opportunity to work in a high-growth, performance-driven environment focused on innovation and experimentation.

• Exposure to cross-functional collaboration with experienced teams across product, analytics, and creative disciplines.

• Potential access to standard employee benefits such as healthcare coverage, paid time off, and retirement plans (depending on eligibility and company policy).

• Dynamic culture centered on learning, testing, and continuous improvement in digital growth strategies

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