Senior Marketing Manager - IVF Consumables

Accountabilities:

• Lead regional marketing strategy for IVF consumables, including segmentation, positioning, value proposition development, and market-driven portfolio strategy aligned with commercial objectives.

• Manage full product lifecycle activities, including new product introductions, product enhancements, portfolio optimization, and post-launch performance analysis.

• Drive go-to-market execution for new products, ensuring launch readiness through sales enablement tools, training materials, and customer-facing content.

• Identify and develop market growth opportunities based on clinical trends, customer insights, and assisted reproduction industry dynamics.

• Partner with Sales teams to support adoption and revenue growth through targeted campaigns, commercial tools, and product utilization initiatives.

• Engage directly with IVF lab professionals, embryologists, and key opinion leaders to gather insights and validate market needs.

• Collaborate with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of all marketing claims and materials.

• Work with Operations and Supply Chain teams to support forecasting, inventory alignment, and product availability.

• Support digital marketing and analytics teams in executing campaigns and measuring performance outcomes.

Requirements:

• Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.

• 7+ years of marketing experience in medical devices, biotechnology, diagnostics, or life sciences industries, with IVF or assisted reproductive technology exposure preferred.

• Strong understanding of IVF laboratory workflows, clinical environments, and consumable product applications.

• Proven experience managing technical product portfolios and leading successful product launches.

• Ability to translate complex scientific and clinical concepts into clear, compelling commercial messaging.

• Demonstrated success influencing cross-functional teams and leading complex, matrixed initiatives.

• Strong strategic planning, communication, presentation, and stakeholder management skills.

• Experience engaging with clinical stakeholders such as embryologists or key opinion leaders is highly valued.

• Familiarity with CRM systems (e.g., Salesforce), marketing automation tools, and analytics platforms is a plus.

• Strong analytical mindset with the ability to combine customer insights, clinical knowledge, and market data into actionable strategies.

Benefits:

• Competitive compensation package aligned with experience and industry standards.

• Fully remote work flexibility within the United States.

• Paid time off and 10 paid holidays annually.

• 401(k) retirement plan with employer match.

• Comprehensive medical, dental, and vision insurance coverage.

• IVF coverage supporting family-building needs.

• Life insurance, AD&D coverage, and short- and long-term disability insurance.

• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.

• Employee Assistance Program (EAP).

• Optional supplemental insurance programs (AFLAC).

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