Senior Growth Marketing Manager

Accountabilities:

• Architect and execute a full-funnel growth strategy to drive sustainable demand generation, customer acquisition, and revenue expansion.

• Own the entire customer lifecycle, including awareness, acquisition, activation, retention, upsell, cross-sell, and advocacy programs.

• Design and run persona-based and use-case-driven campaigns tailored to technical cybersecurity and enterprise audiences.

• Build and optimize lifecycle marketing programs, including AI-powered email nurture flows and customer engagement campaigns.

• Leverage AI tools to improve segmentation, targeting, campaign creation, experimentation, and performance optimization across channels.

• Manage paid and owned channels (e.g., LinkedIn, Google Ads, Reddit, email) to maximize pipeline generation and ROI.

• Conduct ongoing performance analysis using GA4, Salesforce, and cohort/attribution data to identify growth opportunities.

• Collaborate cross-functionally with marketing, sales, product, and customer success teams to align messaging and growth initiatives.

Requirements

• 5+ years of experience in growth marketing, demand generation, or performance marketing within B2B SaaS or cybersecurity environments.

• Proven experience building and scaling full-funnel marketing programs that drive measurable acquisition, retention, and expansion outcomes.

• Strong hands-on expertise with modern marketing tools such as LinkedIn Campaign Manager, Google Ads, GA4, Salesforce, Semrush, and marketing automation platforms (e.g., Marketo).

• Deep understanding of marketing analytics, attribution models, and cohort analysis to inform decision-making.

• Experience marketing to technical audiences (e.g., security, intelligence, or enterprise IT professionals) with the ability to translate complex value propositions into compelling messaging.

• Strong “player-coach” mindset, with the ability to define strategy while also executing campaigns and analyzing performance data.

• Highly data-driven and comfortable in fast-paced, test-and-learn environments with continuous optimization cycles.

• Demonstrated ability to effectively use AI tools to enhance segmentation, creative production, testing, and funnel optimization.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Benefits

• Competitive base salary ranging from CAD $155,000 to $165,000, plus bonus and equity.

• Performance-based incentive compensation aligned with business impact.

• Comprehensive health, dental, and wellness benefits.

• Flexible time off and supportive work-life balance policies.

• Remote-friendly or flexible work arrangements depending on role and location.

• Stock options as part of long-term incentive alignment.

• Opportunity to shape and scale a high-growth demand engine in a leading cybersecurity SaaS company.

• Collaborative, mission-driven culture focused on integrity, ownership, and innovation.

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