Senior Growth Marketing Lead, Guest Engagement

Accountabilities:

• Define and lead the end-to-end strategy for CRM and lifecycle marketing programs focused on guest engagement, retention, and rebooking.

• Partner with global country managers to align on incentive structures and ensure consistent execution across markets.

• Collaborate with finance teams to validate budget feasibility and ensure incentive programs are financially sustainable.

• Own campaign planning and execution, including writing creative briefs, defining requirements for marketing operations teams, and supporting QA processes.

• Oversee CRM campaign delivery across email, push, and in-app channels, ensuring high-quality execution and performance tracking.

• Work closely with analytics teams to evaluate campaign performance and translate insights into clear recommendations for senior stakeholders.

• Leverage data tools, including SQL and AI-based reporting, to validate results and ensure accuracy of performance insights.

Requirements:

• 10+ years of experience in CRM, lifecycle, or retention marketing within a B2C technology or consumer-focused environment.

• Deep hands-on expertise in owned marketing channels such as email, push notifications, and in-app messaging, including journey building and triggered campaigns.

• Strong cross-functional leadership skills with the ability to influence stakeholders and align competing priorities.

• Proven ability to translate complex performance data into clear, executive-ready narratives and strategic recommendations.

• Basic SQL proficiency to validate reporting outputs and ensure data accuracy.

• Experience working with CRM platforms similar in structure to tools like Braze or Iterable, with strong understanding of data architecture and campaign systems.

• Demonstrated ability to scale CRM programs from ad hoc testing to structured, repeatable playbooks and centers of excellence.

• Experience in high-growth or global consumer technology environments is strongly preferred.

• Comfortable operating as a fully hands-on senior IC with no direct reports.

Benefits:

• Competitive hourly rate: $90, $110/hour

• Fully remote role within the United States

• 12-month contract with full-time (40 hours/week) commitment

• Opportunity to shape a brand-new global lifecycle marketing program

• High-impact, visible role working directly with senior leadership

• Exposure to global markets and cross-functional strategic initiatives

• Flexible collaboration with analytics, product, finance, and marketing teams

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