Partner Growth Manager

Accountabilities:

• Own the end-to-end growth funnel for the long-tail agency partner segment, including acquisition, activation, engagement, and retention.

• Define and monitor key performance indicators such as activation rates, time-to-first-deal, partner-sourced pipeline, certification and engagement rates, retention, and cohort dormancy.

• Build scalable, automated partner programs that guide partners through onboarding, certification, engagement, and ongoing growth without requiring one-to-one intervention.

• Develop and maintain partner segmentation based on activity, certification status, deal registration, referral volume, account overlap, and other relevant signals.

• Manage PartnerStack as a core operational platform for partner enrollment, tiering, commissions, administration, and lifecycle automation.

• Continuously test and optimize segmentation, messaging, sequencing, incentives, and program mechanics to improve conversion throughout the partner funnel.

• Use Crossbeam account-mapping data to identify meaningful overlap between partners, customers, and prospects, translating those insights into automated partner-facing actions and internal routing.

• Collaborate with Partner Marketing to develop and distribute enablement resources, product updates, co-marketing materials, and other content relevant to the agency ecosystem.

• Establish clear thresholds for when partners should move from scaled programs into more personalized relationship management, working closely with the broader partner organization to maintain an effective handoff.

• Use data, experimentation, and automation to continuously improve the efficiency and impact of the partner ecosystem.

Requirements:

• Experience in growth marketing, lifecycle marketing, customer marketing, or a comparable growth-focused function, ideally managing programs across thousands of users, customers, or accounts rather than a small portfolio of relationships.

• Strong understanding of funnel metrics, including activation, conversion, retention, cohort behavior, and churn, with the ability to independently analyze data and translate insights into action.

• Experience with PartnerStack, Crossbeam, or comparable partner operations, account-mapping, and ecosystem tools, with the ability to quickly learn new platforms when needed.

• Demonstrated success designing scalable programs that rely on automation and segmentation rather than manual, one-to-one outreach.

• Strong analytical and problem-solving skills, with a data-driven approach to experimentation and program optimization.

• Comfortable collaborating with marketing teams on the development and distribution of partner-facing content without needing to personally own content creation.

• Experience with marketing automation or lifecycle platforms such as Customer.io, Braze, Iterable, HubSpot, or similar tools is highly valuable.

• Experience in a self-serve or product-led growth environment, developer or app ecosystem, or a tiered partner program where segmentation determines the partner experience is preferred.

• Previous experience in a high-growth B2B SaaS environment, particularly within product-led or sales-led organizations, is a plus.

• Strong communication, cross-functional collaboration, ownership, and organizational skills, with the ability to operate effectively in a fast-moving and highly autonomous environment.

• A growth mindset and enthusiasm for using AI, automation, experimentation, and technology to find smarter and more scalable ways of working.

Benefits:

• Annual base salary of $150,000-$190,000 USD for Tier 1 locations: San Francisco, New York City, and Seattle.

• Annual base salary of $135,000-$165,000 USD for Tier 2 locations: all other U.S. locations.

• Total cash compensation may include an annual bonus, depending on the role and applicable compensation structure.

• Equity opportunities.

• Company bonus or applicable sales commissions/bonuses.

• 401(k) plan.

• At least 10 paid holidays annually, flexible PTO, and parental leave.

• Employee assistance and wellbeing programs.

• Global travel coverage.

• Life, AD&D, short-term disability, and long-term disability insurance.

• Flexible Spending Account (FSA), Health Savings Account (HSA), and medical, dental, and vision coverage.

• Remote work environment with the autonomy and flexibility to make a meaningful impact.

• Opportunities to grow professionally while working in a fast-paced, AI-driven B2B SaaS environment.

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