Integrated Marketing Manager, Culinary

Accountabilities:

• Develop and execute integrated marketing strategies for culinary programs, cooking classes, and experiential offerings aligned with broader go-to-market priorities.

• Translate customer behavior, performance data, and culinary trends into actionable marketing strategies that drive trial, repeat attendance, and cross-sell opportunities.

• Serve as the internal culinary trend authority, monitoring food culture, ingredient movements, chef communities, and media to inform marketing direction.

• Identify emerging culinary trends and translate them into campaign concepts, content strategies, partnerships, and storytelling opportunities.

• Own the creation of integrated marketing briefs for culinary initiatives, ensuring clarity and alignment across creative, digital, and operational teams.

• Partner cross-functionally with Culinary Operations, Programming, Creative, PR, Digital, Social, and Store teams to ensure cohesive execution across channels.

• Support seasonal and quarterly go-to-market planning, prioritizing initiatives based on customer impact, brand value, and commercial performance.

• Analyze campaign and program performance in collaboration with analytics teams to continuously optimize strategy and execution.

• Ensure consistent alignment between culinary programming and broader brand messaging across all customer touchpoints.

Requirements:

• 5-8+ years of experience in integrated marketing, brand marketing, or go-to-market roles in consumer, food, hospitality, culinary, or retail environments.

• Strong culinary fluency with a deep personal and professional understanding of food culture, cooking, and the culinary media landscape.

• Proven experience building insight-driven, customer-centric marketing strategies that connect storytelling to measurable business outcomes.

• Ability to identify and translate culinary and cultural trends into actionable marketing campaigns and content strategies.

• Strong experience developing integrated briefs that guide cross-functional creative and channel execution.

• Proven success working in matrixed environments with cross-functional stakeholders including operations, merchandising, and creative teams.

• Strong understanding of omnichannel marketing, including digital, social, email, and in-store activation.

• Experience contributing to seasonal or quarterly go-to-market planning and prioritization.

• Strong communication and storytelling skills with the ability to align diverse stakeholders around a shared vision.

• Analytical, performance-driven mindset with experience using insights and data to optimize marketing strategies.

• Comfort working in fast-paced, high-ownership environments with evolving priorities.

Benefits:

• Competitive compensation package estimated at $135,000-$145,000 USD equivalent.

• Remote (Canada) or hybrid (Seattle, WA) work flexibility depending on location.

• Comprehensive health, dental, and vision coverage (region-dependent).

• Retirement savings plan with employer matching (RRSP/401k equivalent).

• Paid time off policies and company-wide holidays.

• Employee discounts across a portfolio of lifestyle and culinary brands.

• Opportunity to shape a flagship culinary program at the heart of a consumer brand.

• High-impact role with direct influence on customer experience and brand storytelling.

• Collaborative, creative environment blending culinary culture with modern marketing innovation.

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