Growth Marketing Manager (Lifecycle)

Accountabilities:

• Own the retention and engagement marketing strategy across push notifications, email, and in-app messaging for the trading product portfolio.

• Define lifecycle marketing priorities, success metrics, strategic roadmap, and opportunities for future program development.

• Partner with the Lifecycle Lead to establish business outcomes and communicate performance, insights, and recommendations to product and growth leadership.

• Build, launch, and optimize sophisticated CRM campaigns and automated journeys designed to increase revenue, engagement, retention, and product adoption.

• Develop and manage behavioral segmentation, triggers, personalization, and customer journeys across different user cohorts and lifecycle stages.

• Own the lifecycle experimentation roadmap in partnership with Data Science and Product, identifying and testing opportunities to drive measurable growth.

• Collaborate with Product teams to develop comprehensive lifecycle strategies and automations across prediction markets, spot trading, and perpetual futures.

• Partner with Brand Design and Product Marketing to create thoughtful, compelling, and on-brand campaign experiences and go-to-market moments.

• Analyze campaign and user behavior data to identify trends, opportunities, and areas for optimization.

• Continuously improve CRM capabilities, processes, and automation infrastructure to make lifecycle marketing more effective and scalable.

• Contribute to broader growth initiatives and help establish lifecycle marketing as a key driver of business performance.

Requirements:

• 3-6 years of experience developing and managing lifecycle marketing, CRM, or growth marketing programs from strategy through execution.

• Extensive experience building and executing complex, multi-step CRM campaigns involving multiple stakeholders and channels.

• Hands-on experience with CRM and marketing automation platforms such as Braze or comparable campaign-building tools.

• Strong understanding of lifecycle marketing principles, including segmentation, behavioral triggers, personalization, retention, engagement, and churn reduction.

• Proven ability to use analytics and experimentation methodologies to identify opportunities, test hypotheses, and improve marketing performance.

• Strong understanding of marketing automation systems and experience developing capabilities that increase lifecycle program effectiveness.

• Experience in prediction markets, sports gaming, consumer fintech, trading, or another high-engagement consumer product environment is strongly valued.

• Strong copywriting skills and creative judgment, with the ability to develop compelling messaging and campaign concepts.

• Excellent cross-functional collaboration skills and the ability to work effectively with Product, Data Science, Design, Brand, and Marketing teams.

• Strong ownership mindset, analytical thinking, attention to detail, and comfort operating in a fast-paced, evolving environment.

Benefits:

• Opportunity to serve as a founding member of a lifecycle growth function, with significant ownership over strategy, experimentation, and program development.

• Ability to influence retention, engagement, revenue, and product adoption across a major consumer trading portfolio.

• Opportunity to collaborate closely with Product, Data Science, Design, Brand, and Growth leadership.

• Exposure to innovative financial technology, trading products, prediction markets, and consumer-focused digital experiences.

• High level of autonomy and the opportunity to build scalable lifecycle marketing infrastructure and processes.

• Inclusive and supportive working environment that values diverse perspectives and backgrounds.

• Opportunity to contribute to products used by a large global consumer community.

• Compensation and additional benefits are provided as part of the overall employment package; specific details were not included in the source posting.

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