The Challenge
JCDecaux is the global leader in out-of-home advertising, reshaping urban communication across 3,477+ employees worldwide. You'll own product marketing strategy for regional airport media solutions, building media kits and competitive positioning that drive advertiser value.
Your Mission
Master the regional airport portfolio: audit and refresh all 23 airport profile sheets with current positioning, traffic data, and technical specs
Build competitive intelligence: conduct 5+ benchmark studies vs. competitors to identify market gaps and pricing strategy recommendations
Launch updated media kit: coordinate with Patrimoine, Commercial, and ADV teams to publish refreshed product argumentaires and technical documentation
Own data infrastructure: audit and update passenger traffic databases, airport profiles, and pricing tools for accuracy across regions
Scale product lifecycle management: shepherd 3-5 new product launches from ideation through commercial rollout, coordinating cross-functional teams
Drive revenue intelligence: analyze pricing strategy performance against targets, recommend adjustments for 10+ product tiers
Build branded asset library: oversee photo reporting campaigns and maintain 500+ product/airport images with proper metadata and tagging
Create market playbooks: develop repeatable templates for media kit updates, competitive benchmarks, and airport profiles to scale operations
KPIs You'll Own
Media Kit Completion Rate
% of airport profile sheets and product argumentaires updated and approved by Commercial team within quarter
Competitive Intelligence Velocity
Number of competitor benchmarks completed and distributed to sales team per month
Data Accuracy Score
% of passenger traffic, airport profile, and pricing data validated and error-free in management systems
Product Launch On-Time Delivery
% of new products launched within planned timeline with all marketing collateral ready
Tools & Stack
Your Team
Your Manager
Head of Marketing, Airport Regions division
Current Team
Marketing team supporting 23 regional airports across France with Commercial, Patrimoine, Technical, and ADV departments
New alternance role (student internship position)
The Package
Salary
€1,100-€1,300/month base (French alternance standard 2026)
Remote
On-site, Neuilly-sur-Seine, France (5 days/week)
Benefits & Perks
Company Intelligence
JCDecaux is the global leader in out-of-home advertising, operating since 1964 with a unique model: sustainable urban solutions (bus shelters, bikes, kiosks) financed by advertising. Today the company serves 3,477+ employees across cities, airports, and transport hubs worldwide, driving innovation in urban communication.
Founded
1964
Team Size
3477
Customers
Major advertisers, airport operators, city municipalities, transport companies
Culture
Values: constant innovation, excellence in execution, responsible sustainability practices
Is This Role For You?
- You're a Business School, IEP, or CELSA student hungry to own product strategy end-to-end in a global 3,500-person company
- You live in Excel and PowerPoint—data organization and polished decks are your love language
- You want hands-on exposure to B2B media/advertising strategy without being a glorified assistant
- You're fluent in English (written), detail-obsessed, and thrive in cross-functional coordination with Commercial and Operations teams
- You need remote flexibility or flexibility beyond typical French alternance hours—this is 100% on-site, 5 days/week
- You're uninterested in media, advertising, or out-of-home marketing—this role is deeply rooted in media strategy
- You avoid spreadsheets or data management; this role is 40% Excel, benchmarking, and database maintenance
Interview Process
Initial Screening
HR reviews CV, transcript, and motivation letter focused on media/marketing interest and Office skill level
Hiring Manager Interview
1:1 with Head of Marketing, Airport Regions; discusses product marketing exposure, cross-functional collaboration, and project examples
Case Study / Project Simulation
You're given a sample airport profile and competitive landscape; asked to draft a media kit update and competitive positioning summary in 1-2 weeks
Team Interview
Meet 1-2 team members from Commercial or Patrimoine to assess collaboration fit and field questions about daily responsibilities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.