The Challenge
INTESCIA is a dominant European Business Intelligence player scaling fast. You'll own the entire growth engine—campaigns, lead gen, content, events—reporting directly to leadership and commanding a 9-person marketing team in a hyper-collaborative environment.
Your Mission
Launch 3 end-to-end inbound campaigns (HubSpot workflows + LinkedIn + email sequences) targeting SME decision-makers in data/BI; track MQL conversion rates weekly
Map and optimize 5+ lead generation channels (paid search, LinkedIn ads, partner platforms); establish baseline CAC and conversion funnel metrics
Produce 8-10 high-performing content assets (blog posts, case studies, social content) aligned to buyer journey; measure engagement and attribution
Execute 2 webinars/virtual events; build playbook for speaker recruitment, promotion, and post-event nurture workflows
Hit MQL volume targets (define with leadership); prove channel efficiency and improve lowest-performing sources by 25%+
Scale winning campaigns; achieve 3:1 or better ROAS on paid channels through continuous A/B testing and audience refinement
Build sales-marketing alignment playbook: shared lead scoring model, SLA, and monthly performance reviews; reduce sales-to-close cycle time by 15%
Launch 2 major company/product positioning initiatives (rebrands, product launches); demonstrate measurable lift in brand awareness and qualified pipeline
KPIs You'll Own
Marketing Qualified Leads (MQL)
Track volume, cost per lead, and conversion rate to SQL by source and campaign
Customer Acquisition Cost (CAC)
Calculate blended CAC per channel; benchmark against LTV to ensure efficiency
Campaign ROI / ROAS
Revenue or pipeline attributed to paid campaigns divided by spend; target 3:1 minimum
Sales Cycle Velocity
Time from MQL to close; track trends and correlation to content/nurture quality
Content Engagement & Reach
Blog traffic, social followers/engagement rate, email open/click rates; align to lead-gen goals
Tools & Stack
Your Team
Your Manager
Likely Chief Marketing Officer or VP Growth (not specified; clarify in interview)
Current Team
9-person marketing team; structure not detailed—assume mix of demand gen, content, social, analytics
New Growth Marketing Manager role; appears to be a core hire to scale operations
The Package
Salary
€38K-€48K base
Variable
Performance-based bonus on campaign/lead-gen targets
Remote
On-site at Issy-les-Moulineaux (Paris suburb); flexible home office days not specified—clarify negotiability
Benefits & Perks
Company Intelligence
INTESCIA Group is a major European player in business intelligence, data analytics, and strategic intelligence. They help enterprises optimize performance and decision-making by turning data into growth leverage. The group is actively expanding with strong solutions and a reputation for innovation.
Customers
SMEs to mid-market enterprises across data/BI verticals
Culture
Innovation-driven, collaborative, performance-oriented; celebrates wins and encourages continuous improvement
Is This Role For You?
- You've run end-to-end growth campaigns in SaaS or B2B and can connect leads → revenue impact
- You're comfortable with HubSpot, LinkedIn Ads, and basic analytics; you optimize relentlessly
- You thrive in fast-growing, collaborative environments where your ideas shape strategy
- You're naturally curious about B2B data/BI market trends and want to build a scalable growth engine
- You speak fluent French (or are willing to learn quickly) and want to work on-site in Paris
- You're expecting a 100% remote setup or can't commit to Issy-les-Moulineaux 3-4 days/week
- You need a fully defined playbook; you'll inherit incomplete processes and must build/optimize quickly
- You're not comfortable with variable/performance-based compensation tied to lead-gen and campaign KPIs
Interview Process
Initial Screen
Recruiter/hiring manager culture and background check; confirm on-site availability and growth marketing experience
Case Study / Campaign Design
Present a go-to-market strategy for a hypothetical BI product or real INTESCIA offering; discuss channels, messaging, KPIs, and win metrics
Leadership Panel
Meet CMO/VP Growth and 1-2 team members; deep dive into marketing stack, reporting, and cross-functional collaboration
Final Round
Likely C-suite or board member; discuss strategic vision, growth targets, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.