The Challenge
Zara.com is hunting for a Digital Marketing lead to orchestrate their full-funnel campaigns across paid social, SEM, email, and SEO. You'll own strategy, execution, and optimization for one of fashion retail's biggest players—a 6-month sprint to prove your chops in a high-velocity, international environment.
Your Mission
Audit existing campaign performance across all channels (Social Paid, SEM, Affiliates, Email) and establish baseline KPIs with attribution models
Launch Q4 seasonal campaign calendar with 3+ A/B tests across paid channels, targeting 15%+ ROAS improvement vs. previous year
Build relationships with creative agencies and internal teams; run 2 structured creative briefs and establish feedback loops
Implement continuous optimization cadence: weekly performance reviews, daily bid/budget adjustments, fortnightly optimization recommendations
Deliver 20%+ ROAS lift through systematic A/B testing and multichannel optimization across Social Paid, SEM, and Email
Scale highest-performing campaigns by 30% while maintaining or improving unit economics and CAC targets
Complete SEO visibility roadmap with Global Digital Media Manager; achieve top 3 rankings for 10+ high-intent keywords
Document playbooks for campaign management, attribution modeling, and channel optimization; transition framework to permanent team
KPIs You'll Own
ROAS (Return on Ad Spend)
Track conversion value divided by ad spend across paid channels; target 15-20% improvement over baseline.
Campaign Conversion Rate
Monitor conversion rate by channel and campaign; identify underperformers for rapid optimization.
Cost Per Acquisition (CPA)
Measure efficient customer acquisition across Social, SEM, and Affiliates; benchmark against historical targets.
Email Engagement & Revenue
Track open rate, click rate, and revenue-per-email to inform list segmentation and content optimization.
Organic Search Traffic & Rankings
Monitor SEO performance through keyword rankings, organic traffic growth, and visibility index.
Tools & Stack
Your Team
Your Manager
Global Digital Media Manager (implied)
Current Team
Internal creative teams, external agencies, affiliate partners, cross-functional stakeholders
Backfill / temporary capacity (6-month CDD contract)
The Package
Salary
€45K-€55K base
Remote
On-site only: 22 Rue Bergère, 75009 Paris
Benefits & Perks
Company Intelligence
Zara.com is the global e-commerce arm of Inditex, the world's largest fashion retailer. Operating in 200+ markets, they blend fast-fashion agility with sophisticated digital operations. You'll be embedded in a dynamic, innovation-focused team optimizing campaigns for millions of daily shoppers.
Customers
Global fashion consumers, omnichannel retail
Culture
Inclusive, diversity-forward, fast-paced, data-driven, innovative
Is This Role For You?
- You have 4-5 years proven digital marketing experience, ideally in e-commerce or fashion retail
- You're fluent in English (read/write/speak); French is a bonus but not required
- You're obsessed with A/B testing, attribution models, and turning data into action—not vanity metrics
- You thrive in fast-moving, cross-functional environments and can juggle multiple campaigns without dropping the ball
- You're hungry to work at a global scale and want to level up your portfolio with a major brand
- You need remote flexibility; this is 100% on-site at the Paris HQ
- You're looking for a permanent role; this is a structured 6-month CDD with no guaranteed extension
- You lack hands-on experience with multichannel campaign management or don't speak confident English
- You prefer stability and predictability over a dynamic, test-and-learn environment with tight deadlines
Interview Process
Initial Screening
HR screening on background, motivation, and English proficiency (phone or video, ~30 min)
Marketing Manager Interview
Deep dive on campaign experience, data analysis skills, and approach to multichannel optimization (video, ~45 min)
Case Study / Test
Short campaign brief: analyze performance data, recommend optimizations, and present findings (take-home or live, ~2 hrs)
Stakeholder Panel
Meet Global Digital Media Manager and cross-functional leads; assess collaboration fit and strategic thinking (on-site, ~1 hr)
Offer & Logistics
Final negotiations, contract terms, onboarding timeline for September 15 start
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.