The Challenge
Major multinational needs a Marketing & CX analyst to bridge regional strategy with local execution in Mexico. You'll own acquisition, conversion, and customer experience—driving measurable growth across digital channels.
Your Mission
Audit current CRM stack (email, push, WhatsApp, SMS) and identify 3-5 quick wins for immediate lift in engagement metrics
Establish baseline KPIs for acquisition cost, conversion rate, and customer lifetime value across all channels
Launch first multicanal CRM campaign aligned with regional OKRs, tracking performance daily
Map cross-functional dependencies with Product, Data, Tech, and CS teams; establish weekly cadence
Scale acquisition initiatives with 20%+ improvement in CAC efficiency through tested growth levers
Build and iterate 4+ CRM experiments (segmentation, messaging, timing, offers) measuring lift against control
Develop customer experience dashboard showing end-to-end funnel health and identify top 3 conversion blockers
Manage 2-3 external agency/partner relationships, reducing costs by 15% while maintaining quality
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across all channels; optimize to regional benchmarks.
CRM Conversion Rate
Measure email, push, SMS, WhatsApp click-through and conversion rates; target 20%+ YoY lift.
Customer Lifetime Value (LTV)
Monitor LTV by cohort and campaign; ensure LTV:CAC ratio stays above 3:1.
Multicanal Engagement Rate
Aggregate engagement across email, push, SMS, WhatsApp; benchmark against team targets.
OKR Alignment Score
Percentage of initiatives directly tied to and tracking against business OKRs.
Tools & Stack
Your Team
Your Manager
Regional Marketing Director or Head of Growth (implied)
Current Team
Cross-functional: Marketing, Data, Product, Technology, Customer Success teams
New role; backfill status unknown
The Package
Salary
$55K-$75K MXN base (est. 2026)
Remote
On-site, Mexico City
Benefits & Perks
Company Intelligence
Hires is a multinational with operations across multiple regions. They prioritize data-driven growth, customer experience, and regional-local alignment. Fast-paced, results-oriented culture.
Culture
Performance-focused, analytical, cross-functional, dynamic
Is This Role For You?
- You've shipped CRM campaigns (email, push, SMS, WhatsApp) and can measure incremental lift
- You're comfortable with ambiguity but obsessed with metrics to reduce it
- You enjoy bridging strategy and execution—thinking regional, moving local
- You thrive in matrix orgs and can unblock cross-functional work
- You speak Spanish fluently or are comfortable working in a Spanish-speaking environment
- You prefer pure strategy or big-picture planning without hands-on execution
- You've never tracked and optimized conversion funnels or owned CRM performance
- You need remote flexibility—this is on-site in Mexico City
- You avoid spreadsheets, SQL queries, or diving into data to prove hypotheses
Interview Process
Screening call
Hiring manager discusses background, growth marketing experience, and CRM familiarity (15-20 min)
Case study or test
Analyze a CRM campaign or funnel optimization scenario; present findings and recommendations (async or live)
Cross-functional panel
Meet with stakeholders from Marketing, Product, Data; assess collaboration fit and strategic thinking
Final round
Regional or senior leader conversation on vision, roadmap priorities, and fit with OKRs
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.