The Challenge
Groupe GRIM runs 40+ dealerships across southern France for BMW, MINI, and BMW Motorrad. You'll own digital strategy for 8 locations, balancing corporate brand guidelines with local market needs while driving online visibility and sales.
Your Mission
Audit current digital presence across all 8 dealership locations and establish baseline KPIs for web traffic, social engagement, and lead generation
Launch cohesive social media calendar across Meta, Instagram, TikTok, and YouTube with weekly content tied to local inventory and events
Implement SEO audit and launch priority keyword optimization for BMW/MINI/Motorrad landing pages and local service pages
Set up Google Ads and Meta Ads campaigns with proper tracking and establish weekly performance reporting cadence
Increase organic web traffic by 40% through SEO optimizations and improve local search rankings for all 8 dealership locations
Grow social media communities by 50% across platforms and achieve 3-4% average engagement rate on organic posts
Deliver 3+ integrated campaigns blending digital ads with on-ground events (portes ouvertes, ventes privées, product launches)
Reduce cost-per-lead on paid campaigns by 25% through continuous A/B testing and audience refinement
KPIs You'll Own
Website Traffic & Lead Volume
Monthly organic and paid traffic to brand sites, conversion rate to lead forms, cost-per-lead by campaign
Social Media Engagement
Follower growth rate, engagement rate (likes/comments/shares), reach, video view completion rates
SEO Performance
Keyword rankings, organic impressions, click-through rate from search results, local pack visibility
Ad Campaign ROI
ROAS on Google Ads and Meta campaigns, cost-per-click, impression share, quality score trends
Content Performance
Top-performing post types, video completion rates, email open/click rates, landing page conversion rates
Tools & Stack
Your Team
Your Manager
Marketing Director or Group Marketing Manager (reporting structure not specified)
Current Team
Local marketing teams at 8 dealership locations; coordination with BMW, MINI, BMW Motorrad brand teams
New hire - backfill or growth position for multi-location digital oversight
The Package
Salary
€28K-€35K base
Remote
On-site, 40h/week (Monday-Friday, 1 hour paid break). Based at Groupe GRIM HQ in Lattes, Montpellier. Covers 8 dealership locations across southern France.
Benefits & Perks
Company Intelligence
Groupe GRIM is a major automotive retail group operating 40+ dealerships and 75+ sales points across France with 15 brands. They represent BMW, MINI, BMW Motorrad, and other automotive/cycle brands with 800+ employees. Built on respect, compliance, and stakeholder relationships.
Team Size
800
Customers
Premium automotive (BMW, MINI, BMW Motorrad dealers and retail customers)
Culture
Respect-driven, growth-focused, creative environment. Direct collaboration with corporate brand teams and local dealership staff.
Is This Role For You?
- You've run social media, SEO, or SEM campaigns and can show real metrics (traffic uplift, engagement growth, ROAS)
- You understand the automotive/motorsports space or are genuinely passionate about cars and bikes
- You thrive juggling multiple projects and stakeholders (8 locations + 3 brands = complexity)
- You're proficient in at least one design tool (Canva, Adobe, CapCut) and can ship content fast
- You want mid-career autonomy without the startup chaos—stable brand, real budget, clear objectives
- You need remote flexibility or refuse on-site work 5 days/week in Montpellier
- You're a specialist (e.g., only PPC or only social content) instead of a full-stack digital marketer
- You can't handle brand guideline constraints—these are premium brands with strict rules
- You expect enterprise-scale tools/budget out of the box; this is about optimizing what exists and proving ROI
Interview Process
Phone/Video Screen
Hiring manager reviews CV, motivation, and digital marketing background (15-20 min)
Portfolio & Case Study Review
Share 2-3 campaigns you've run (social, SEO, or ads) with metrics: impressions, engagement, conversions, ROI
In-Person / Deeper Conversation
Meet at HQ in Lattes. Walk through your approach to multi-location marketing, brand compliance, and project management. Discuss automotive experience.
Potential Task
Brief social media audit or campaign brief for one dealership (optional, depending on background)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.