The Challenge
Gotham FC is redefining women's soccer in America—bold, creative, boundary-breaking. You'll own the growth engine that fills Sports Illustrated Stadium, turning casual fans into season ticket holders through data-driven, full-funnel marketing.
Your Mission
Audit current paid media spend across social, search, display; identify quick wins and channel reallocation opportunities to improve CAC and ROAS
Partner with Ticketing & Business Strategy teams to align media strategy with priority match calendar and single-game offer roadmap
Establish baseline KPIs (CPA, ROAS, ticket volume, revenue) and build weekly/monthly reporting dashboard for stakeholder alignment
Assess current agency relationships; define expectations, reporting cadence, and performance benchmarks tied to ticketing outcomes
Launch optimized paid media campaigns across priority channels with 20%+ improvement in CAC vs. baseline; deliver incremental ticket revenue tied to paid media
Build and deploy automated fan journey workflows moving prospects from awareness → first purchase → repeat purchase → loyalty; measure conversion lift
Own and execute single-game offer strategy; test messaging, timing, discount levels against ROAS targets; scale winning combinations
Develop cross-functional content collaboration process with Creative & Brand; ship 2-3 high-performing asset series (video, carousel, static) with tracked performance
KPIs You'll Own
Customer Acquisition Cost (CAC)
Cost per ticket sold via paid media; optimize down by channel and match priority.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid media; target channel mix and pacing to maximize.
Ticket Volume & Revenue
Total single-game, season, and group tickets sold; track incrementality attributed to growth marketing.
Fan Funnel Conversion Rates
Awareness → consideration → purchase → repeat purchase; identify bottlenecks and optimize journey.
Media Channel Efficiency
CPA and ROAS by channel (social, search, display); reallocate budget to top performers weekly.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Marketing or Chief Marketing Officer
Current Team
Cross-functional: Ticketing, Business Strategy & Analytics, Content, Brand, Partnerships teams
New role or backfill—unclear; growth marketing function may be new or restructured
The Package
Salary
$130K-$160K base
Remote
On-site in Jersey City, NJ; full-time
Benefits & Perks
Company Intelligence
Gotham FC is a National Women's Soccer League (NWSL) team based in New Jersey and New York, playing at Sports Illustrated Stadium in Harrison, NJ. The club is known for bold, creative, boundary-breaking culture that sets trends and redefines expectations in women's sports.
Culture
Fiercely original, trend-setting, boundary-breaking; leadership embraces bold creativity and challenging the status quo.
Is This Role For You?
- You've driven measurable ticket, subscription, or consumer revenue growth via paid media; you speak ROAS, CAC, and incrementality fluently
- You thrive owning the full funnel—from awareness campaigns to conversion optimization to repeat purchase automation
- You're analytical but scrappy; you can move fast in a sports/live event environment with seasonal urgency and competing priorities
- You geek out on data storytelling; you can translate performance insights into clear, actionable strategy recommendations for non-marketing stakeholders
- You're excited by sports/fan culture and want to build something bold in women's sports
- You've only worked in B2B SaaS or enterprise marketing; sports/consumer growth is a different beast and you're not eager to learn it
- You need executive decision-making power without cross-functional alignment; Gotham's structure requires you to influence ticketing, creative, and analytics teams without owning them
- You're looking for a hands-off strategic role; this is execution-heavy, with weekly optimization and fast iterations expected
Interview Process
Phone/Zoom Screening
Hiring manager or recruiting—15-20 min culture fit, growth marketing background, and NWSL/sports familiarity
Case Study or Portfolio Review
Present a paid media campaign you've led; walk through strategy, channels, KPIs, results, and learnings
Stakeholder Panel Interview
Meet with VP of Marketing, Ticketing Lead, and Business Strategy & Analytics lead; discuss cross-functional approach, data translation, and priority-setting
Final Round / Offer
CEO, CMO, or senior leadership conversation; culture and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get jobs like this in your inbox
Weekly digest. Unsubscribe anytime.
Vagas similares
Growth Partner (Foodservice)
Cut+Dry • Austin, TX
Marketing Analyst
Harvey Nash • California, United States
Growth Lead
Comity • San Francisco, CA
Marketing Manager | Upto $3000/wk Part-time
Mercor • United States
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.