B2C Growth Marketing Manager

Company Information

Fríant is a leading manufacturer of innovative, accessible office furniture. Operating at the intersection of style and function, we’re passionate about upholding the ethos that quality craftsmanship and practicality aren’t mutually exclusive. From panel systems and seating to desks, storage, and more, our team is busy year-round creating everything needed for a total office solution. With headquarters and manufacturing in San Leandro, California and a plant in Suffolk, Virginia, our 630,000 square feet of facilities are equipped with state-of-the-art equipment and skilled fabric and woodworkers. We craft product that helps teams get things done while feeling good doing it, regardless of industry, because at Fríant, all work styles are welcome.

*Summary/Objective *

The B2C Growth Marketing Manager is responsible for driving online revenue growth by expanding brand awareness, increasing customer acquisition, and optimizing conversion across digital channels for our online shopping platforms. This role focuses on scaling ecommerce performance through data-driven marketing strategies, paid media, and continuous optimization of the online customer journey.

You will own key growth channels and work closely with creative and content teams to develop high-performing campaigns that attract, convert, and retain customers. This role requires a strong balance of analytical thinking and hands-on execution to drive measurable revenue impact.

*Responsibilities *

• Own and execute ecommerce growth strategies to drive online revenue, customer acquisition, and brand awareness
• Manage and optimize paid media campaigns (e.g., Google, LinkedIn TikTok) with a focus on ROAS and scalable growth
• Develop and optimize email marketing campaigns to drive customer engagement, retention, and revenue growth
• Lead website and ecommerce optimization efforts to improve user experience, conversion rates, and average order value
• Plan and execute lifecycle marketing initiatives including email and SMS campaigns to drive retention and repeat purchases
• Analyze customer behavior, campaign performance, and ecommerce metrics to identify growth opportunities
• Design and run A/B tests across creative, messaging, audiences, and offers to improve performance
• Collaborate with creative and content teams to produce high-performing ad creative and marketing assets
• Track and report on key performance metrics including revenue, ROAS, CAC, LTV, and conversion rates
• Identify and scale new customer acquisition channels, audiences, and campaign strategies
• Monitor ecommerce trends, platform updates, and competitive activity to inform strategy

Competencies

• B2B growth marketing and pipeline development
• Ecommerce and B2C growth marketing expertise
• Paid media strategy and performance optimization
• Conversion rate optimization (CRO) and funnel management
• Lead website strategy and optimization, using customer behavior and performance data to drive conversion, improve user experience, and maximize revenue
• Marketing analytics and performance tracking
• A/B testing and experimentation
• Lifecycle marketing (email and SMS)
• Data-driven decision-making
• Collaboration with creative and cross-functional teams
• Strong communication and organizational skills

Work Environment

While performing the duties of this job, the employee operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and other office equipment. Appropriate personal protective equipment will be required when visiting production areas.

Required Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent practical experience
• Proven experience driving online revenue through paid media, email marketing, and conversion optimization
• Hands-on experience managing ecommerce platforms (e.g., Shopify, Magento, or similar)
• Strong experience with paid acquisition channels (Google, Linkedin, TikTok) and performance optimization
• Experience developing and optimizing email marketing programs to drive retention and customer lifetime value
• Strong understanding of ecommerce metrics including ROAS, CAC, LTV, conversion rate, and AOV
• Experience running A/B tests and using data to inform marketing decisions
• Familiarity with analytics and marketing tools (e.g., Google Analytics, Klaviyo, HubSpot, or similar)
• Ability to collaborate cross-functionally with creative, product, and marketing teams

Supervisory Responsibility

This position may require interaction and oversight of design contractors.

*Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Job Type: Full-time

Pay: $100,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• When applying, please include your LinkedIn profile URL.

Experience:

• B2C marketing: 5 years (Required)

Ability to Relocate:

• San Leandro, CA 94577: Relocate before starting work (Required)

Work Location: In person