The Challenge
Fnac Darty is Europe's retail heavyweight, and they need you to drive acquisition performance across Fnac.be and Fnac.ch. You'll own SEA, affiliation, and retargeting campaigns that directly impact revenue—this is hands-on growth work, not theory.
Your Mission
Launch and optimize 3-5 SEA campaigns across Google Ads, establishing baseline performance benchmarks and identifying quick wins for ROAS improvement
Map current affiliate partnerships and propose 2-3 new partners to expand reach on both markets
Build a weekly performance dashboard tracking ROAS, CPA, and CTR across all acquisition channels
Conduct competitive benchmark analysis on top 5 rivals' SEA and paid social strategies
Own full P&L optimization for SEA budget (estimated €150K-500K annually), demonstrating 15%+ ROAS improvement quarter-over-quarter
Successfully onboard and activate 5+ new affiliate or trade marketing partners with documented revenue contribution
Design and execute 2 multi-channel retargeting campaigns (Meta + Google) with clear incrementality testing
Present quarterly performance review to leadership with actionable roadmap for scaling international acquisition spend
KPIs You'll Own
ROAS (Return on Ad Spend)
Primary KPI—you'll be accountable for maximizing revenue generated per euro spent on paid acquisition channels.
CPA (Cost Per Acquisition)
Track customer acquisition cost across SEA, affiliates, and retargeting to ensure efficient scaling.
CTR & Quality Score
Monitor ad relevance and Google Ads quality scores to optimize bidding and reduce costs.
Affiliate Revenue & AOV
Measure partner contribution to total acquisition volume and average order value by channel.
Tools & Stack
Your Team
Your Manager
Director of International E-commerce Acquisition (inferred)
Current Team
International Acquisition team at Fnac Darty—mix of specialists in SEA, affiliate marketing, and trade marketing
New role / backfill (12-month apprenticeship contract)
The Package
Salary
€16K-€22K gross annually (French alternance apprenticeship wage grid 2026, typical for Bac+4/5 candidates)
Remote
On-site, 5 days/week at Fnac Darty HQ, Ivry-sur-Seine (Metro L14)
Benefits & Perks
Company Intelligence
Fnac Darty is France's largest omnichannel retailer, operating in consumer electronics, books, and media across Europe. With Fnac.fr, Fnac.be, Fnac.ch, and Darty stores, they're scaling digital-first growth internationally. The E-commerce International team owns acquisition strategy for Belgian and Swiss markets.
Founded
1954
Team Size
27000
Funding
Public (Euronext-listed)
Customers
B2C consumers across FR, BE, CH; B2B enterprise partnerships
Culture
Expert, collaborative, bienveillant (kind)—they emphasize learning and hands-on contribution over bureaucracy
Is This Role For You?
- You're pursuing Bac+4/5 in Marketing Digital, E-commerce, or business school with focus on performance marketing
- You've run at least one paid acquisition campaign (SEA, Facebook Ads, or affiliate) during an internship or side project
- You obsess over metrics—ROAS, CPA, and conversion rates feel like your native language, not jargon
- You want to learn fast in a real, international environment with budget responsibility, not busy-work
- You prefer theory over execution—this role is 70% hands-on campaign work, 30% analysis
- You need remote flexibility; this is full-time on-site in Ivry
- You've never touched paid acquisition platforms (Google Ads, Meta Ads Manager) and aren't ready to ramp fast
- You're looking for a job, not an alternance—this is a structured 12-month study-work contract
Interview Process
Phone screen
30 min with HR/Recruiter—confirm location fit, alternance eligibility, and motivation for retail e-commerce
Performance interview
60 min with Acquisition Manager—walk through a past campaign you've run (if any), discuss strategy for a sample brief, technical questions on Google Ads and analytics
Case study / Take-home
Optional—analyze sample SEA/affiliate data, propose optimizations (2-3 hours)
Leadership discussion
30 min with Director or Senior Lead—discuss international ambitions, learning goals, and culture fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.