The Challenge
Edwards Lifesciences is a global leader in patient-focused medical innovations for structural heart disease, and they need you to own France's marketing strategy. You'll translate European priorities into local market wins while leading a team through competitive market dynamics in one of Europe's most complex healthcare systems.
Your Mission
Map current France market landscape: competitive positioning, KOL influence, reimbursement gaps, and therapy adoption barriers for TAVI and key indications
Align with THV France Leadership Team on 2026 marketing priorities and secure cross-functional buy-in (Sales, Clinical, Market Access) on the country plan
Audit existing marketing assets and deployment; identify gaps vs EU standards and French regulatory requirements
Establish KOL engagement framework and schedule initial strategic meetings with top 15-20 influencers in structural heart disease
Execute refined France Country Marketing Strategy with measurable KPIs (market share, brand awareness, KOL reach, engagement quality)
Launch at least one major product/indication campaign with full readiness checks, compliance validation, and cross-functional alignment
Build and scale marketing team capability through hiring, training, and performance management; establish team operating rhythm
Deliver 2-3 high-impact scientific events (symposia, congresses) with documented speaker ROI and attendee engagement metrics
KPIs You'll Own
France Market Share Growth
Track growth in addressable market share for THV products vs competitors, measured quarterly.
KOL Engagement & Reach
Monitor number of active KOL relationships, speaker events delivered, and clinical evidence dissemination impact.
Launch Readiness Score
Measure on-time, on-budget execution of product/indication launches with cross-functional sign-off.
Marketing Campaign ROI
Quantify campaign performance (awareness lift, consideration, physician/patient engagement) against spend.
Team Retention & Capability
Track marketing team stability, skill development, and internal promotion rates.
Tools & Stack
Your Team
Your Manager
THV France Country Leader or VP of Marketing (not specified)
Current Team
Country Marketing team structure not detailed; reporting lines into Sales, Clinical, Training, Market Access, and European Marketing
Likely backfill or team expansion given the director-level accountability; team composition to be clarified
The Package
Salary
€120K-€160K base
Remote
On-site in Guyancourt, Île-de-France, France
Benefits & Perks
Company Intelligence
Edwards Lifesciences is a global leader in patient-focused medical innovations, particularly in structural heart disease and transcatheter valve therapies (TAVI). The company operates across multiple geographies with significant presence in Europe. Strong clinical heritage and commitment to improving patient outcomes in cardiology.
Customers
Cardiologists, interventional radiologists, hospital networks, healthcare systems across Europe
Is This Role For You?
- You've led senior marketing roles in MedTech or pharma with proven ability to own strategy AND execution
- You speak fluent French and understand the French healthcare system (HAS, reimbursement dynamics, physician networks)
- You thrive translating global strategy into local market wins and can navigate complex matrix organizations
- You're hands-on with data—market analytics, competitive intelligence, campaign ROI matter to you
- You've only done tactical execution; this needs strategic ownership and business P&L accountability
- You're uncomfortable with French language and culture, or lack MedTech/healthcare domain knowledge
- You prefer remote/flexible work; this is full-time on-site in Guyancourt
- You lack experience leading teams through organizational change and cross-functional complexity
Interview Process
Screening call
Brief on role, company, and your background; confirm language fluency and MedTech experience
Marketing strategy case
Likely scenario: analyze a market opportunity, define strategy, identify KPIs, propose 90-day plan
Leadership interview
Conversation with THV France Country Leader or Regional VP on vision, strategy fit, team building
Functional panel
Interviews with Sales, Clinical, Market Access leaders to assess cross-functional collaboration style
Final conversation
Executive-level discussion on business impact expectations and cultural alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.