The Challenge
Edflex is scaling across 4 markets (France, Italy, Canada, US) and needs someone to own paid acquisition and outbound strategy end-to-end. You'll drive pipeline generation at international scale using paid channels, AI automation, and outbound workflows-directly impacting revenue growth.
Your Mission
Map TAM and launch outbound campaigns for 2 new market entries (Canada + one additional)
Establish baseline ROI benchmarks for paid channels across all 4 markets and optimize bids/messaging
Build and operationalize 2-3 AI agents for prospect enrichment, intent detection, and outbound asset generation
Deliver first cohort of qualified demo requests from new outbound campaigns with documented conversion metrics
Generate €500K+ qualified pipeline from paid + outbound channels across all markets
Achieve <€150 CAC on best-performing paid channels with 25%+ conversion rate to qualified demos
Implement full automation workflow (n8n/Make) connecting prospect research → enrichment → outbound → CRM nurture
Scale outbound to 3+ markets with documented best practices and playbooks for local market adaptation
KPIs You'll Own
Pipeline Generated (€)
Total qualified pipeline value created from your paid and outbound campaigns across all markets.
Cost Per Qualified Demo
Blended CAC across paid channels (Google, LinkedIn) and outbound tactics; target <€150.
Funnel Conversion Rate
Percentage of campaign contacts → qualified demos → SQL to measure messaging and targeting effectiveness.
ROI by Channel & Market
Return on ad spend and pipeline-to-revenue attribution for paid campaigns broken by geography.
Tools & Stack
Your Team
Your Manager
Charlotte, VP Marketing
Current Team
8-person marketing team: Clémence (Marketing Ops & Conversion), Mathilde (Business Ops), Anne-Sophie (Head of Communications), and growth marketing peers
New growth marketing role to scale paid acquisition and outbound
The Package
Salary
€45K-€58K base
Remote
On-site in Paris, Île-de-France (full-time)
Benefits & Perks
Company Intelligence
Edflex is a B2B SaaS company operating in the education/learning tech space across France, Italy, Canada, and the US. They're actively expanding into new markets and need growth infrastructure to support 4-market GTM. The team is lean, data-driven, and building automation-first acquisition.
Culture
Fast-paced, competitive, outdoor-loving leadership (Charlotte is described as a globe-trotter and competitor). Team values execution and metric-driven decision-making.
Is This Role For You?
- You've run paid campaigns (Google Ads, LinkedIn) with real ROI accountability and can defend spend decisions with data
- You're comfortable with outbound GTM: list building, segmentation, ABM, email/LinkedIn sequencing, and nurture workflows
- You're eager to build with AI agents and automation (n8n, Make, or equivalent); you see them as force multipliers, not magic bullets
- You thrive in international/multi-market environments and can adapt messaging and targeting to local nuances
- You're hands-on and scrappy-you'll write copy, design landing pages in Webflow, manage Salesloft sequences, and own end-to-end campaign performance
- You need 100% remote or flexible location-this is on-site Paris, full stop
- You're a brand/content marketer who avoids performance metrics and direct-response tactics
- You've never owned a paid budget or managed CPA/ROAS targets; theory-only candidates will struggle
- You expect to hand off execution to specialists; you're the specialist here
Interview Process
Screening Call
30 min with recruiter or marketing ops to confirm growth marketing background, paid channel experience, and multi-market GTM exposure.
Portfolio Review + Case Study
Walk through 1-2 paid campaigns you've run: targeting, messaging, ROI, and learnings. Be ready to discuss CAC, funnel conversion, and optimization decisions.
Interview with Charlotte (VP Marketing)
60 min conversation on strategy: how you'd approach TAM for a new market, paid channel prioritization, and AI/automation for outbound scaling.
Interview with Clémence (Marketing Ops) + Mathilde (Business Ops)
45 min practical deep-dive: CRM hygiene, workflow automation, cross-functional collaboration on market expansion, and reporting cadence.
Offer & Onboarding
Standard offer process; expect to ramp on Day 1 with live campaign audits and market analysis.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.