The Challenge
École Hexagone is scaling their digital acquisition engine and needs someone to own lead generation across paid ads, SEO, and vendor partnerships. You'll drive real performance metrics while learning how to optimize conversion funnels at speed.
Your Mission
Launch and optimize 3+ Google Ads / Meta Ads / LinkedIn campaigns with documented performance improvements
Build 2 SEO-optimized pieces of content and track keyword rankings for priority terms
Create 2 automated dashboards in Google Analytics / Looker Studio tracking CPC, CPA, conversion rates
Audit and document performance of 5+ current lead generation partners with quality/volume analysis
Reduce cost-per-lead (CPA) by 15-25% across managed channels through iterative A/B testing and optimization
Identify and pilot 2 new lead acquisition channels (partnerships, comparators, specialized platforms)
Own the complete vendor management workflow including contract tracking and performance reviews
Implement 3+ UX/form optimizations on conversion funnels with measured impact on submission rates
KPIs You'll Own
Cost Per Acquisition (CPA)
Track spend efficiency across all paid channels; target monthly reduction.
Traffic & Qualified Visitors
Monitor total site traffic and quality score from each acquisition source.
Conversion Rate by Channel
Measure % of visitors converting to leads by source (organic, paid, partnerships).
Lead Quality Score
Track vendor-provided leads for quality; correlate with sales pipeline velocity.
SEO Rankings
Monitor keyword positions for target terms and organic traffic growth.
Tools & Stack
Your Team
Your Manager
Digital Marketing Lead (implied)
Current Team
Unknown team size; you'll work cross-functionally with marketing & development
New role
The Package
Salary
Remote
On-site only (Versailles, Île-de-France)
Benefits & Perks
Company Intelligence
École Hexagone appears to be an education/training institution in the Île-de-France region focused on digital skills. They're scaling their digital acquisition strategy and need hands-on marketing talent to drive qualified lead generation.
Culture
Digital-first, performance-oriented, collaborative between marketing and tech teams
Is This Role For You?
- You're in a Master's program (M1/M2) and want real-world experience running paid campaigns and analyzing funnels
- You're obsessed with conversion metrics and A/B testing—you get excited about 2% improvements
- You're fluent with no-code tools and comfortable jumping between Google Analytics, HubSpot, and ad platforms
- You can juggle multiple projects and own outcomes from SEO content to vendor management
- You need remote flexibility or work-from-home options—this is on-site only in Versailles
- You want a 'learning-only' internship; this role demands real contributions to acquisition metrics
- You're allergic to data, spreadsheets, and KPI tracking—this is metrics-obsessed work
Interview Process
Initial Call
Discuss your experience with Google Ads, Meta Ads, or similar platforms and your approach to optimizing campaigns
Case Study / Portfolio
Review past projects, dashboards, or campaigns you've worked on; walk through your methodology
Technical Assessment
Likely task around Google Analytics setup, KPI definition, or simple funnel optimization
Team Meeting
Meet the digital marketing team and discuss how you'd approach vendor management and lead quality
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.